The Ultimate Guide to the TDR: Everything You Ever Wanted to Know (But Were Afraid to Ask)

The Ultimate Guide to the TDR: Everything You Ever Wanted to Know (But Were Afraid to Ask)

As our valued partner, it’s our mission to help you optimize your traffic and earnings with a variety of tools created specifically to give you deep, rich insights. Custom reports are one great way to check your performance, and topping the list of reports that can help you analyze your account at a detailed level is the Transaction Download Report (TDR). From click time stamps and campaign IDs, through to the specific items they are buying, the TDR gives you crucial insight into how effective your campaigns are, why your conversion rate is what it is, and what you can do to improve.

Hot Tech at Low Prices

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With some on the hunt for a new laptop or a replacement mobile phone, many shoppers turn to online marketplaces for their tech needs. Luckily for you and your visitors, eBay has some of the lowest prices on electronics.* Direct your visitors to check out the UK Lowest Priced Tech page for TVs, tablets and more at amazing prices. If your visitors are in search of a new or used mobile phone, encourage them to browse through a range of options from Apple, Samsung and more. We offer an assortment of models and storage capacity and make it easy for users to search by price.

Some may prefer Macs while others stick to PCs, and eBay has everyone covered with a number of laptops, iPads and tablets. We also offer savings on other tech fundamentals such as external hard drives and memory cards for extra storage.

eBay has a plenty of smart watches and activity trackers to help keep fitness resolutions in check. Anyone who enjoys staying at home may appreciate a new television or a gaming system. Our TV inventory spans a number of popular brands including Apple, Hitachi, JVC and Panasonic. Gamers can pick up an Xbox or PS4 along with games and accessories.

 Whether your visitors are in search for one device or looking for a complete gadget upgrade, eBay has you covered. Guide them to the UK Lowest Priced Tech page where they’ll find some of the lowest prices on the hottest electronics.

If you have any questions, please leave them in the comments below.

*Based on daily weekday price checks on the equivalent item at Amazon (not 3rd party vendors), Argos, Asda, Carphone Warehouse, Currys, John Lewis, PC World, Richer Sounds, Tesco and Sainsbury’s.

 

 

My Big Weekend Savings!

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Looking to boost eBay sales and finish the month off strong? Starting 28 January, your visitors can save big with our My Big Weekend campaign! Name brand products across some of our most popular verticals including Electronics, Fashion and Home & Garden are deeply discounted. Below are just a few of the items you and your visitors will find: Electronics

Fashion

Home & Garden

These deals won’t last long, so encourage your visitors to the My Big Weekend landing page where they can save on everything from laptops and tablets to bedding, apparel, fragrances and more! Although these deals end on 2 February at 8 AM, be sure to check back on our blog regularly as we’ll have more My Big Weekends this quarter!

Questions? Leave them in the comments below and we’ll get them answered for you.

Red Hot Deals for Your Valentine!

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Lovebirds around the globe look forward to Valentine’s Day, which is celebrated on 14 February. The search for gifts typically peaks two weeks prior to the holiday, so now is the perfect time to play cupid for your visitors! Here are some of the top gift ideas that you can highlight. For the One Who is Always Plugged In

Whether your guests are shopping for the seasoned techie in their life or someone who’s looking to upgrade their gadget game, we have a wide variety of electronics on sale. Encourage them to save big on tablets, laptops, cameras, mobile phones and more from brand names like Apple, Canon, Sony and Samsung.

For the One Who Always Sparkles

For this romantic holiday, jewellery is always a safe bet! eBay has big savings on necklaces and bracelets from brand names such as Argos and Michael Kors. Anyone looking to take the next step is in luck because eBay has a beautiful assortment of proposal and engagement rings. In addition, there are great deals on watches for him and her from designers including Armani, Fossil, Lacoste and more.

For the Fashion Forward

Whether your visitors plan to celebrate Valentine’s Day out and about or at home, encourage them to dress the part! eBay has a selection of fashionable choices for him and her. Men can shop everything from tops and shirts to shoes and boots while women can browse jumpsuits, dresses, heels and boots. Those planning to stay at home can spice it up with some lingerie and nightwear.

These are just a few suggestions on how to spread the love! Direct your visitors to our Valentine’s Day landing page where they’ll find even more great gift ideas!

If you have any questions, please leave them in the comments below.

Happy Valentine’s Day!

Updates to the New Mobile Experience for iOS 9 Users

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Last month, we introduced an enhanced mobile visitor experience to help you boost mobile conversions. Today, we’re happy to announce that we’ve expanded this mobile experience to include homepage and search results pages, in addition to view item pages, for visitors using iOS 9. Now, mobile visitors using iOS 9 who click through to the eBay homepage, search results page or a view item listing page and already have the eBay app installed will automatically be directed to view that page in the app.

Visitors using other mobile operating systems will receive this experience for item listing pages only, with plans to add this functionality for Android users coming in the future. Visitors who don’t have the app installed will receive the mobile web experience, with no prompt to download the app.

Remember that you can view clicks, transactions, and conversion rates for desktop, mobile app and mobile web traffic in the Mobile Landing Page Report, accessible from the Reports tab under “Mobile” in the Publisher Portal.

Due to iOS limitations, the opt out instructions previously provided will not work for visitors using iOS 9. However, we’ve seen an increase in conversion rates with this new mobile flow, and hope that you are excited about providing this improved experience.

If you have any questions or feedback on this new mobile visitor experience, let us know in the comments below.

‘Tis the Season to Increase Earnings

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With temperatures dropping and decorations hanging, shoppers will be on the hunt for the best sales around. Luckily for you and your visitors, eBay is spreading some cheer with a number of sales and events this Christmas season. From now through November 30, we will be showcasing a number of Black Friday and Cyber Monday deals for the entire family. Right now is the perfect time for publishers to promote Christmas, as it’s a chance to increase your affiliate earnings. During the busiest shopping week of the year, eBay will be offering deep discounts across our hottest categories. Everything from apparel and appliances to electronics, home goods and toys will be on sale. Encourage your visitors to check out the deals page regularly throughout the next week, as they’ll find big savings on some of the most popular brands including Apple, LG, Samsung, Sony and more.

The savings don’t stop there! From December 10 to 14 and again from December 24 to 29, eBay will be celebrating “My Big Weekend.” Be sure to direct your visitors to the Christmas Hub and the deals page to continue saving big on our most popular verticals.

Highlighting top deals is a great way for you drive traffic and increase earnings. To make it easy to promote eBay deals, we are providing you with several creatives in a variety of sizes. Utilize these different banners to draw attention and guide your visitors to the deals page.

Black Friday Creatives can be found here.

These assets should link to: http://www.ebay.co.uk/rpp/deals

Cyber Monday Creatives can be found here.

These assets should link to: http://www.ebay.co.uk/rpp/deals

If you have any questions, please reach out to Customer service at ePN-cs-english@ebay.com and they’d be happy to help. Merry Christmas and Happy Promoting from the ePN Team!

The improved mobile experience with eBay Partner Network is now live

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The enhanced mobile visitor experience is now live globally! This new experience was developed to help you boost conversion rates for your mobile visitors. Mobile visitors who click through to an item listing page and already have the eBay app installed are now automatically directed to view the listing in the app. Visitors who don’t have the app installed receive the mobile web experience, with no prompt to download the app.

Your mobile traffic can be viewed in the Mobile Landing Page Report, which is now live and can be accessed on the Reports tab under “Mobile” in the ePN Portal. This report provides a breakdown of clicks, transactions, and conversion rates for desktop, mobile app and mobile web traffic across all programs. You will also notice an improved, more modern interface. Consider this a sneak peek into the future of ePN, as we work to create better tools and experiences for our publishers.

Please note: we are working to provide iOS9 support in the near future. If for some reason you’d like to opt out of continuing to offer this improved experience, you can do this by following the instructions below. However, we strongly recommend that you do not opt out, as testing has shown improved conversion rates, which of course will help you increase your earnings!

To opt out of the enhanced mobile experience: Add the parameter &ul_noapp=true to the View Item URL, or MPRE, but not the rover link. The sequence in which the parameter is added does not matter; it should just be added and encoded as part of the View Item URL.

So, for example: A sample View Item URL is: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8

Whereas a sample rover link pointing to this item might look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=5575006797&toolid=10001&campid=5337059717&customid=&mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FDell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD%2F371407265256%3Fhash%3Ditem5679991de8

You’ll append the View Item URL with the &ul_noapp=true opt out parameter, so it would look like this: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8&ul_noapp=true

The rover version of this would look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=5575006797&toolid=10001&campid=5337059717&customid=&mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FDell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD%2F371407265256%3Fhash%3Ditem5679991de8%26ul_noapp%3Dtrue

If you have any questions, please reach out to ePN Customer Support at ePN-cs-english@ebay.com

ePN TV: John Toskey Talks eBay Deals

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Tune into this episode of ePN TV to hear John Toskey’s take on eBay Deals. Promoting eBay Deals is a great way to draw the attention of new and reactivated buyers, which in turn will help you increase your earnings. eBay Deals are updated daily across all categories. Not only do they include free shipping, but the prices are also often better than what you’d be able to find anywhere else. John cites one of his recent Deals purchases, where he was able to get a pair of Converse All Star Chuck Taylors for under $30, delivered to his door within two days with free shipping.

If you’re interested in promoting eBay Deals, visit the Promotions and Sales Portal to easily create affiliate links based on current Deals. Be sure to follow us on Twitter and subscribe to this blog for updates.

[iframe src="https://player.vimeo.com/video/140715763" width="500" height="281"]

Important Notice for Publishers in the German Program

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Please see below for upcoming eBay Partner Network (ePN) requirement for publishers who advertise in Germany. What is the Requirement? Many publishers in Germany are already familiar with German base price (“Grundpreis”) rules associated with the German law “Preisangabenverordnung“. One of the law’s requirements is that certain items, when advertised with a price by a professional dealer towards a consumer, must also express the price per relevant unit (e.g., price per milliliter, gram, etc.). The law applies to products sold prepackaged, in open packages, or without wrapping, by weight, volume, length or area (e.g., chocolate, motor oil, sewing thread, perfume, etc.). For more information on this law, please see the following page from eBay’s German site: http://pages.ebay.de/rechtsportal/gewerbliche_vk_11.html

Who Is Affected? All advertisers and publishers in Germany must comply with this law. eBay sellers today provide unit price information when listing items on eBay’s German site and, beginning November 15, 2015, ePN will require all publishers who advertise items on eBay’s German site to comply.

What Do Publishers Need to Do? As noted above, all publishers who advertise items on eBay’s German site need to display unit price where applicable. The compliance steps involved differ depending on which tools a publisher uses.

  • Unit Price information is already available through eBay’s Finding API (UnitPriceInfo), so publishers who use this API are already able to comply
  • For publishers who use ePN’s feeds, ePN is making a change to ensure that we pull unit price information from our Finding API into our feeds. eBay uses the UnitType and UnitQuantity values and the item’s listed price to calculate and display per-unit pricing. For publishers who already ingest our feeds, you will need to reconfigure to ingest the new UnitPrice field for display on your site where prices are advertised.
  • Publishers who use other ePN tools (e.g., Creatives Generator, Link Generator, etc.) but who manually add price information to ads will need to ensure compliance as well.

When Is the Change to ePN Feeds Taking Place? The changes to ePN feeds described above will be completed by October 19th. ePN publishers will need to comply by November 15, 2015. After November 15, ePN may take action against individual publishers who are out of compliance.

Please write to ePN Customer Support at ePN-cs-english@ebay.com if you have any questions on this.