Millions of people experience having to move each year – whether it’s deciding to create a home with a significant other, relocating due to a job or adding a new addition to the family. For some moving is a fun and exciting time and for others, it’s the ultimate hassle. Either way, eBay serves as a one-stop shop...
With temperatures rising, many will be looking to revamp their wardrobe soon – out with the old, in with the new! Help your visitors get in on the fashion forward thinking by directing them to eBay – the top destination for new, designer and brand name apparel, shoes and accessories. Each week, we’ll have several promotions...
As we roll through February, it’s time to dive into our next My Big Weekend campaign with the potential to boost sales. Starting 25 February, some of the most popular products in our hottest verticals such as Electronics, Home & Garden...
With some on the hunt for a new laptop or a replacement mobile phone, many shoppers turn to online marketplaces for their tech needs. Luckily for you and your visitors, eBay has some of the lowest prices on electronics.* Direct your visitors to check out the UK Lowest Priced Tech page for TVs, tablets and more at amazing prices. If your visitors are in search of a new or used mobile phone, encourage them to browse through a range of options from Apple, Samsung and more. We offer an assortment of models and storage capacity and make it easy for users to search by price.
Some may prefer Macs while others stick to PCs, and eBay has everyone covered with a number of laptops, iPads and tablets. We also offer savings on other tech fundamentals such as external hard drives and memory cards for extra storage.
eBay has a plenty of smart watches and activity trackers to help keep fitness resolutions in check. Anyone who enjoys staying at home may appreciate a new television or a gaming system. Our TV inventory spans a number of popular brands including Apple, Hitachi, JVC and Panasonic. Gamers can pick up an Xbox or PS4 along with games and accessories.
Whether your visitors are in search for one device or looking for a complete gadget upgrade, eBay has you covered. Guide them to the UK Lowest Priced Tech page where they’ll find some of the lowest prices on the hottest electronics.
If you have any questions, please leave them in the comments below.
*Based on daily weekday price checks on the equivalent item at Amazon (not 3rd party vendors), Argos, Asda, Carphone Warehouse, Currys, John Lewis, PC World, Richer Sounds, Tesco and Sainsbury’s.
Looking to boost eBay sales and finish the month off strong? Starting 28 January, your visitors can save big with our My Big Weekend campaign! Name brand products across some of our most popular verticals including Electronics, Fashion and Home & Garden are deeply discounted. Below are just a few of the items you and your visitors will find: Electronics
- Samsung Galaxy S6 128GB White Sim Free 4G LTE
- PS4 Controller Silver
- XBoxOne + Fifa 16 + 1 Month EA Access + 14 days Live Gold
- Techwood 40AO2USB 40 Inches Smart 4K Ultra HD LED Freeview TV
- GoPro HERO 3+ Black Edition refurbished
- Ann Summers Satin PJ Sets Sexy Nightwear Loungewear
- New Mens Polo Ralph Lauren Custom Fit Cotton Short Sleeve Rugby Jersey
- Mens adidas Basic Padded Jacket In Various Colours
Home & Garden
- New Cheap Faux Suede Leather Small 2 Seater Fold Down Sofa Bed
- Dyson DC50 Multi Floor (2015) upright vacuum - Refurbished
- Dyson DC19 Multi Floor vacuum cleaner - Brand New
These deals won’t last long, so encourage your visitors to the My Big Weekend landing page where they can save on everything from laptops and tablets to bedding, apparel, fragrances and more! Although these deals end on 2 February at 8 AM, be sure to check back on our blog regularly as we’ll have more My Big Weekends this quarter!
Questions? Leave them in the comments below and we’ll get them answered for you.
Lovebirds around the globe look forward to Valentine’s Day, which is celebrated on 14 February. The search for gifts typically peaks two weeks prior to the holiday, so now is the perfect time to play cupid for your visitors! Here are some of the top gift ideas that you can highlight. For the One Who is Always Plugged In
Whether your guests are shopping for the seasoned techie in their life or someone who’s looking to upgrade their gadget game, we have a wide variety of electronics on sale. Encourage them to save big on tablets, laptops, cameras, mobile phones and more from brand names like Apple, Canon, Sony and Samsung.
For the One Who Always Sparkles
For this romantic holiday, jewellery is always a safe bet! eBay has big savings on necklaces and bracelets from brand names such as Argos and Michael Kors. Anyone looking to take the next step is in luck because eBay has a beautiful assortment of proposal and engagement rings. In addition, there are great deals on watches for him and her from designers including Armani, Fossil, Lacoste and more.
For the Fashion Forward
Whether your visitors plan to celebrate Valentine’s Day out and about or at home, encourage them to dress the part! eBay has a selection of fashionable choices for him and her. Men can shop everything from tops and shirts to shoes and boots while women can browse jumpsuits, dresses, heels and boots. Those planning to stay at home can spice it up with some lingerie and nightwear.
These are just a few suggestions on how to spread the love! Direct your visitors to our Valentine’s Day landing page where they’ll find even more great gift ideas!
If you have any questions, please leave them in the comments below.
Happy Valentine’s Day!
Last month, we introduced an enhanced mobile visitor experience to help you boost mobile conversions. Today, we’re happy to announce that we’ve expanded this mobile experience to include homepage and search results pages, in addition to view item pages, for visitors using iOS 9. Now, mobile visitors using iOS 9 who click through to the eBay homepage, search results page or a view item listing page and already have the eBay app installed will automatically be directed to view that page in the app.
Visitors using other mobile operating systems will receive this experience for item listing pages only, with plans to add this functionality for Android users coming in the future. Visitors who don’t have the app installed will receive the mobile web experience, with no prompt to download the app.
Remember that you can view clicks, transactions, and conversion rates for desktop, mobile app and mobile web traffic in the Mobile Landing Page Report, accessible from the Reports tab under “Mobile” in the Publisher Portal.
Due to iOS limitations, the opt out instructions previously provided will not work for visitors using iOS 9. However, we’ve seen an increase in conversion rates with this new mobile flow, and hope that you are excited about providing this improved experience.
If you have any questions or feedback on this new mobile visitor experience, let us know in the comments below.
With temperatures dropping and decorations hanging, shoppers will be on the hunt for the best sales around. Luckily for you and your visitors, eBay is spreading some cheer with a number of sales and events this Christmas season. From now through November 30, we will be showcasing a number of Black Friday and Cyber Monday deals for the entire family. Right now is the perfect time for publishers to promote Christmas, as it’s a chance to increase your affiliate earnings. During the busiest shopping week of the year, eBay will be offering deep discounts across our hottest categories. Everything from apparel and appliances to electronics, home goods and toys will be on sale. Encourage your visitors to check out the deals page regularly throughout the next week, as they’ll find big savings on some of the most popular brands including Apple, LG, Samsung, Sony and more.
The savings don’t stop there! From December 10 to 14 and again from December 24 to 29, eBay will be celebrating “My Big Weekend.” Be sure to direct your visitors to the Christmas Hub and the deals page to continue saving big on our most popular verticals.
Highlighting top deals is a great way for you drive traffic and increase earnings. To make it easy to promote eBay deals, we are providing you with several creatives in a variety of sizes. Utilize these different banners to draw attention and guide your visitors to the deals page.
Black Friday Creatives can be found here.
These assets should link to: http://www.ebay.co.uk/rpp/deals
Cyber Monday Creatives can be found here.
These assets should link to: http://www.ebay.co.uk/rpp/deals
If you have any questions, please reach out to Customer service at [email protected] and they’d be happy to help. Merry Christmas and Happy Promoting from the ePN Team!
The enhanced mobile visitor experience is now live globally! This new experience was developed to help you boost conversion rates for your mobile visitors. Mobile visitors who click through to an item listing page and already have the eBay app installed are now automatically directed to view the listing in the app. Visitors who don’t have the app installed receive the mobile web experience, with no prompt to download the app.
Your mobile traffic can be viewed in the Mobile Landing Page Report, which is now live and can be accessed on the Reports tab under “Mobile” in the ePN Portal. This report provides a breakdown of clicks, transactions, and conversion rates for desktop, mobile app and mobile web traffic across all programs. You will also notice an improved, more modern interface. Consider this a sneak peek into the future of ePN, as we work to create better tools and experiences for our publishers.
Please note: we are working to provide iOS9 support in the near future. If for some reason you’d like to opt out of continuing to offer this improved experience, you can do this by following the instructions below. However, we strongly recommend that you do not opt out, as testing has shown improved conversion rates, which of course will help you increase your earnings!
To opt out of the enhanced mobile experience: Add the parameter &ul_noapp=true to the View Item URL, or MPRE, but not the rover link. The sequence in which the parameter is added does not matter; it should just be added and encoded as part of the View Item URL.
So, for example: A sample View Item URL is: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8
Whereas a sample rover link pointing to this item might look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=5575006797&toolid=10001&campid=5337059717&customid=&mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FDell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD%2F371407265256%3Fhash%3Ditem5679991de8
You’ll append the View Item URL with the &ul_noapp=true opt out parameter, so it would look like this: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8&ul_noapp=true
The rover version of this would look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=5575006797&toolid=10001&campid=5337059717&customid=&mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FDell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD%2F371407265256%3Fhash%3Ditem5679991de8%26ul_noapp%3Dtrue
If you have any questions, please reach out to ePN Customer Support at [email protected]
Tune into this episode of ePN TV to hear John Toskey’s take on eBay Deals. Promoting eBay Deals is a great way to draw the attention of new and reactivated buyers, which in turn will help you increase your earnings. eBay Deals are updated daily across all categories. Not only do they include free shipping, but the prices are also often better than what you’d be able to find anywhere else. John cites one of his recent Deals purchases, where he was able to get a pair of Converse All Star Chuck Taylors for under $30, delivered to his door within two days with free shipping.
If you’re interested in promoting eBay Deals, visit the Promotions and Sales Portal to easily create affiliate links based on current Deals. Be sure to follow us on Twitter and subscribe to this blog for updates.
[iframe src="https://player.vimeo.com/video/140715763" width="500" height="281"]
Please see below for upcoming eBay Partner Network (ePN) requirement for publishers who advertise in Germany. What is the Requirement? Many publishers in Germany are already familiar with German base price (“Grundpreis”) rules associated with the German law “Preisangabenverordnung“. One of the law’s requirements is that certain items, when advertised with a price by a professional dealer towards a consumer, must also express the price per relevant unit (e.g., price per milliliter, gram, etc.). The law applies to products sold prepackaged, in open packages, or without wrapping, by weight, volume, length or area (e.g., chocolate, motor oil, sewing thread, perfume, etc.). For more information on this law, please see the following page from eBay’s German site: http://pages.ebay.de/rechtsportal/gewerbliche_vk_11.html
Who Is Affected? All advertisers and publishers in Germany must comply with this law. eBay sellers today provide unit price information when listing items on eBay’s German site and, beginning November 15, 2015, ePN will require all publishers who advertise items on eBay’s German site to comply.
What Do Publishers Need to Do? As noted above, all publishers who advertise items on eBay’s German site need to display unit price where applicable. The compliance steps involved differ depending on which tools a publisher uses.
- Unit Price information is already available through eBay’s Finding API (UnitPriceInfo), so publishers who use this API are already able to comply
- For publishers who use ePN’s feeds, ePN is making a change to ensure that we pull unit price information from our Finding API into our feeds. eBay uses the UnitType and UnitQuantity values and the item’s listed price to calculate and display per-unit pricing. For publishers who already ingest our feeds, you will need to reconfigure to ingest the new UnitPrice field for display on your site where prices are advertised.
- Publishers who use other ePN tools (e.g., Creatives Generator, Link Generator, etc.) but who manually add price information to ads will need to ensure compliance as well.
When Is the Change to ePN Feeds Taking Place? The changes to ePN feeds described above will be completed by October 19th. ePN publishers will need to comply by November 15, 2015. After November 15, ePN may take action against individual publishers who are out of compliance.
Please write to ePN Customer Support at [email protected] if you have any questions on this.
We are excited to let you know that on Wednesday, September 9, we will begin rolling out an enhanced mobile experience to help you boost conversion rates for your mobile visitors.
With this improved experience, your mobile visitors who click through to an item listing page and already have the eBay app installed will be automatically directed to view the listing in the app.
This experience will launch for partners sending traffic to the Australian program on September 9, with all countries following shortly thereafter. All app traffic will be tracked and compensated for, and detailed mobile app traffic reports will be introduced soon.
Watch this video from global director John Toskey to learn more:
At this time, the new mobile path only applies to view item pages, and visitors who don’t have the app installed will receive the same mobile experience that they have today, with no prompt to download the app.
ePN partners don’t need to do anything to enable this service. If for some reason you’d like to opt out, you can do this by following the instructions below. You can complete this opt out activity now, before we roll this out for the programs in which you participate.
As John mentioned, we strongly recommend that you do not choose to opt out! Our beta testing results have shown improved conversion rates, which will help you earn more money with eBay Partner Network.
To opt out: Add the parameter &ul_noapp=true to the View Item URL, or MPRE, but not the rover link. The sequence in which the parameter is added does not matter; it should just be added and encoded as part of the View Item URL.
For example: A sample View Item URL is: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8
A sample rover link pointing to this item would look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=1234567890&toolid=10001&campid=1234567890&customid=&mpre=
You’ll append the &ul_noapp=true opt-out parameter to the View Item URL, so it will look like this: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-
The encoded roverized version of this link will look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=1234567890&toolid=10001&campid=1234567890&customid=&mpre=
Please let us know of any questions you have in the comments below. We’re excited to help you provide a better mobile user experience!
In today’s episode of ePN TV, global director John Toskey discusses the 200% commission bonus ePN gives publishers for attracting new and reactivated eBay buyers (defined as those who haven’t made a purchase within the past 12 months). Publishers who frequently earn this bonus are digging into the Transaction Download Report to analyze the audiences and categories that tend to drive these new buyer transactions. We hope that all of our publishers are able to take the time to do the same to understand where these new customers are coming from, and how you can optimize to earn more.
We understand that attaining this bonus does take some extra effort, which is why we provide such a significant reward. If you’d like to learn more about optimizing your efforts with the data in the Transaction Download Report, check out this blog post.
If you have any questions, please let us know in the comments below.
In this episode of ePN TV, John Toskey follows up his most recent video by addressing publisher feedback, and chats about what’s coming down the pipeline for the program. John first speaks about eBay’s practice of testing website elements and pages, which has been discussed in our forum. John confirms that like most successful ecommerce businesses, eBay does have an ongoing practice of strategic testing and optimization. This process is important and will continue because it allows eBay to improve conversions, turning visitors into buyers – benefitting ePN and our publishers.
Next, John addresses a question in the forum about the strength and viability of ePN. He says that as the largest paid marketing channel within eBay, the traffic our publishers send to the site is valued, and we will continue to reward partners for doing so. He also says that year over year, we are paying more publishers more money, and we will continue to grow and invest in our publishers.
As far as upcoming projects go, John mentions our continued investment in the platform. This includes improved stability and new functionality around reporting. In addition, we are also testing a few new initiatives, including different kinds of ad units and an improved mobile app tracking process.
Finally, John thought it would be helpful for partners to have access to the latest data about our Marketplaces business. For example, did you know that 81% of eBay items are listed at a fixed price? You can see tons of great stats like this via ‘Fast Facts At-A-Glance.’
We’re excited for what’s ahead and hope you are, too. If you have any feedback for John and the rest of the team, please share it in the comments below.
From the 2nd of June, eBay will release category, item specifics and catalogue updates, with the goal of increasing item visibility, eliminating redundancies and improving the overall shopping experience on eBay. The following updates will be made within the categories listed below. (Click on the name of each programme to visualize the relative changes).
If you’re using Category IDs in your Custom Banners, RSS feeds, Link Generator, widgets or other configurations that use a Category ID, you’ll want to make sure that your category numbers align with these latest changes.
You can view details including the new category IDs by clicking on the relevant programmes:
Our goal is to pay publishers as early as we can while taking into account all of the internal requirements for a successful payment cycle. Beginning in 2013, in response to publisher feedback, we committed to paying publishers by the 22nd rather than the 25th of every month, whenever possible. Though we’ve done a fair job of adhering to this goal, recent publisher feedback has made it clear that we need to do a better job of communicating any exceptions. So, to confirm, ePN will continue to strive to pay partners on the 22nd of every month, with the following exceptions:
- If the 22nd occurs on a weekend or holiday, ePN will pay on the next business day.
- If the 22nd occurs on a Friday, ePN will possibly pay on the Thursday before but more likely on the Monday after.
- Our payment dates are timed to avoid PayPal software release dates. However, if PayPal changes their release dates during the year, it could change our payment dates. If this happens, we will try to let you know in advance.
- If an unforeseen issue delays payments, we will address the problem as quickly as we can, and strive to keep you informed along the way.
We know that our partners are business owners and need to know when they’re going to get paid. So to clarify the schedule and allow you to plan, here is our payments calendar for the remainder of 2015:
With the countdown to April’s ceremony well underway, the shortlist for the Performance Marketing Awards 2015 has been revealed, and eBay Partner Network have been nominated for its uLink native app linking technology! This April, Grosvenor House will host almost 1,000 advertisers, publishers, networks, agencies and technology providers to celebrate phenomenal achievements throughout the year.
Leading entries were identified by the judging panel, featuring experts from Arcadia, Google, Hotels.com, the IAB, GroupM and many more. Judges were tasked with pinpointing outstanding contributors to performance marketing across an ever-expanding range of categories.
Judges this year remarked on the clear objectives exhibited by entrants and strength of the applications, in addition to the tough decisions presented to the panel.
eBay’s uLink native app linking technology brings together the app and web-based world, allowing for a greater propensity to purchase via apps. We have evolved our linking process so that any publisher traffic that follows an affiliate link on their mobile device will be automatically redirected to the eBay app (dependent on preference settings). All user tracking is linked between the web environment and the app with the publisher now rewarded for, what would in other programmes be, an unattributed purchase.
See the full list here: https://www.performancemarketingawards.co.uk/2015/shortlist
We had the pleasure of catching up with our partner Bart Verschueren of BC.net. He runs a series of websites including For-Sale.co.uk, an online shopping search engine for quality, second-hand items. For-Sale.co.uk was created because of irrational price drops of second hand items. If you want to start promoting eBay’s products on your platform by becoming an affiliate like BC.net, your job will be to link buyers with sellers by promoting eBay items on your website, driving traffic and hopefully conversions!
How long have you partnered with eBay Partner Network and what first attracted you to working with them?
We’ve been partnered with eBay Partner Network for four years now with our French and Italian platforms, which now attract more than 4 million visitors per month. With a revenue share of around 75% and a wealth of used and new products put for sale by professional and private sellers, eBay Partner Network is probably the most competitive monetisation option for our business.
We started a couple of months ago in the UK with www.for-sale.co.uk and are seeing a visit increase of around 20% week over week since the beginning of the year. It’s growing really quickly now!
Which of ePN’s tools do you use and why?
Our goal is to provide our users with the highest quality used objects for their search. The eBay API is a fantastic tool to accomplish this. Its extensive list of search attributes enabled us to create optimised search algorithms to find the best bargains within eBay’s millions of items for sale.
ePN’s reporting is also really helpful. It offers details on all transactions generated by our traffic. By tying these conversions and earnings back to our own individual pages, we can identify the pages that are particularly worthwhile to improve, and the ones that are not…
For us, this is where analysis becomes especially interesting and valuable. It allows us to verify hypotheses made when looking at weekly or monthly aggregates, with details from the lowest level of your dataset. That’s something most affiliate platforms can’t offer.
Since working with ePN what specific aspect of the relationship has had the most impact on your business and why?
As I’ve said, the ePN tools and reporting capabilities are very powerful, but we would probably not have used them as well as we do now without the support of the ePN team. You could easily get overwhelmed by all the possibilities. The challenge was to find out what worked for our application, and the eBay team certainly helped!
What three pieces of advice would you offer other businesses thinking of becoming eBay partners?
Understand why people visit your site. If you have a blog about electric guitars and a page about rock in particular, you’ll probably know which guitar brands, bodies and pickup styles will suit with your readers. Use these product criteria to show your users the best electric guitars offered at the moment on eBay.
Take the time to go through the documentation of all of the eBay API’s. This can be hard going if you’re not technical, but well worth the effort. Ask the ePN team for support if you are struggling to find your way around.
And lastly, take a deep dive into the transaction reporting. Find out what are the drivers for your eBay revenues and new eBay users. Try to understand the numbers and verify your thoughts by setting up tests. Building up insights like this will help you define your next steps.