The affiliate marketing and online advertising industry is a dynamic, constantly changing space. Moving forward, we’ll use this blog to share stories and news that would be of interest to our partners. If you uncover anything you’d like to share, please comment below.
In the past weeks, several reports have been released that unveil new opportunities for online advertisers and affiliate marketers.
In the UK, WeSEE found more than half of consumers surveyed think online advertising targeting is too simplistic. In the valuable 18-25 year old demographic, more than 70% want more targeted adverts. Brands and marketers that personalise their campaigns have a much greater chance of capturing click throughs that lead to greater revenue.
According to ZenithOptimedia, that revenue opportunity will grow even more in 2013, with global advertising expenditure increasing by 3.9% to approximately £332.5 billon (USD $518 billion). Encouragingly for our affiliates, internet advertising is leading the charge with 14.4% growth; within that space, display is the fastest growing medium with 20% annual growth.
Fortunately, if you’re an affiliate in the UK, you’ll reap bigger rewards than your US counterparts – Kenshoo found that the average CPC in the UK is $.44, compared to the US’s $.38. Interestingly, adverts optimised for PCs and laptops received the most clicks (72%) and dedicated ad spend (75%), followed by tablets, then smartphones.
Have you seen any other recent news that impacts affiliates? If so, let us know in the comments section below.