In the last industry news update, we looked at various reports that gave an overview of the pan-European affiliate market. Today, we take a look at trends in mobile gaming as well as the growth of tablets and the demise of PCs.
A recent article in The Drum spotlights the huge growth of mobile gaming in the UK, using ComScore statistics that show there are now more than 20 million active mobile gamers in Britain. One of the major findings of the report is that 48 per cent of mobile gamers are women, which destroys many stereotypes. When advertising in the UK, it is important to remember that mobile gaming reaches both male and female audiences.
Another interesting article by reporter Charles Arthur in the Guardian looks at the prolific growth of tablet devices, the decline of PCs and how that will impact the average housel by 2017. According to analyst house Forrester, by 2017 60% of online consumers in North America and 42% in Europe will own a tablet device; overall there will be 905 million people worldwide with a tablet device. This equates to one in eight people globally. The article also reports that the key to success of tablet devices is their ‘hyper-mobility’ and versatility – something that affiliate marketers are already taking into account when delivering integrated campaigns.