Bi-Weekly News 18.10.2013: Technology driven economic growth and the changing perception of affiliate marketing.

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In this week’s bi-weekly news roundup we take a look at the big stories in UK national newspapers. We’ll cover how an increase in consumer confidence is aiding economic recovery; how e- and m-commerce are driving consumers to spend; and affiliates’ attitudes towards couponing and vouchering.

UK Daily newspaper The Express published a report by retail analysts Verdict forecasting a massive increase in consumer spending during the festive season in the UK. The report predicts an increased spend of £2billion compared to last year’s figures. It partially credits a recession-fuelled baby boom for the jump in spending.  For affiliates, it’s important to know that the article suggests that one of the factors in the increase in spending is down to technology – new initiatives such as click and collect are encouraging customers reach into their pockets.

Another UK daily newspaper, The Telegraph, ran an article on the consumer-led economic recovery. The article states that money spent via smartphones more than doubled as consumers spent 13% more online than they did in August. The research, published by IMRG, considers the growth partially due to mcommerce and the introduction of 4G internet connection – effectively letting people shop faster. With the sales of smartphones and tablet devices on the increase, things are looking good for this sector.

Lastly, an article in PerformanceIn takes a look at how perceptions of affiliate marketing have changed over the years – shifting from the view that affiliate marketing is all about discounted products and services towards viewing it as an essential part of the marketing mix. This is great news for affiliates as the article notes ‘what a hot bed’ of innovation affiliate marketing is!