Holidays are coming! Festive initiatives could improve your conversion rates this Christmas

XMas_Do_IT_UK Christmas is just around the corner, and we are kicking off a fantastic campaign which will run from 1st November to 18th December, to help you to promote the special offers we have planned as the nights draw in and decorations go up. Making the most of these means publishers can optimize traffic, as well as the conversion rates generated, helping to maximize earnings over this busy retail period.

Our Christmas hub will serve as the main landing page for the holiday season, with dedicated sub-pages including our Gift Shop, Decoration and Entertainment, and Party sections. Christmas banners and creative assets are available for our partners’ use, designed to drive traffic and help increase the conversion rates you generate for eBay.

On selected weekends leading up to Christmas we’ll be running Holiday Weekend special events. There will be up to 60% off RRP on big brands across a wide range of categories. Keep an eye out for these dates to ensure you make the most of them.

We’ll be pre-announcing each weekend event and calling out specific products in the two to three days leading up to each one, in order to help you promote this offer as effectively as possible.

This is the season to be jolly, so make sure you make the most of these great tools, and see if you can monetize the traffic you’ll see this festive season!