In other news, James Maley, head of corporate clients at Tradedoubler, advises on the importance of properly managing your international affiliate relations in The Drum’s article. Reporting that “in the EU, cross-border purchases are currently rising to nine per cent, with the region expecting and encouraging this to exceed 20 per cent by 2016”, James then offers general practice advice for affiliates alongside further guidance from industry peers.
And finally, on the 22nd of November The Independent reported that roughly 12 pence in every £1 of consumers’ Christmas shopping this year will be spent online, generating around £10 billion in revenue. This staggering figure, when set in contrast to the £1.7 billion spent ten years ago, touches on just how far e-commerce has evolved and grown over the years, showing a 495% increase over the decade. Should these trends continue, who can tell what changes we may see next?