Make sure your traffic catches the ‘love bug’ this Valentine’s Day

valentinesWith the 14th of February just around the corner, love-struck partners are seeking out that ‘one special gift’ for this Valentine’s Day. With this in mind eBay is pleased to share the Top 5 Valentine’s Day Gifts and Valentines Trends as based as on its own research so partners can best capitalise on this seasonal opportunity:  

  1. Perfume (50%)
  2. Jewellery (46%)
  3. Music (19%)
  4. Handbag (17%)
  5. Lingerie (15%)

 

eBay has seen a steep increase in sales of lingerie (59%) from brands and retailers available on the site including the likes of Figleaves, Debenhams and House of Fraser. Presents such as Links of London charm bracelets have also shot up 49% over the last couple of weeks in the lead up to the romantic day. Additionally, men will spend on average £37 on a gift for their partner, 48% more than women’s £25. With these statistics at their fingertips, publishers can feel secure that they are tailoring their content to its maximum potential, providing both the initial content and the smoothest progression on their path to purchase.