Bi-Weekly news and views: Seasonal spending

Bi-weekly-news-and-viewsIn this week’s bi-weekly update from ePN we look at how this year’s seasonal trends are already making headway, the latest report on the mobile-ad market, and a topical interest piece on Italy. A recent report from eBay Advertising identified March to April as the “tipping point” when shoppers start their summer spending. This time last year, UK sales of barbeques doubled and those of cricket bats jumped up by 40%. In fact, the three categories singled out as seeing the most growth were ‘Garden Living’, ‘Paint Jobs’ and ‘Outdoor Pursuits’. With these findings in mind, publishers should look to capitalise on these seasonal demands and take advantage of relevant promotions such as eBay Partner Network’s Spring Collections campaign.

The British Retail Consortium reported that online sales for the last three months saw 17.8% growth year-on-year, significantly higher than the 12-month average of 12.7%. The publication noted how omnichannel retailing was going from strength to strength as shoppers used smartphones and tablets to research and buy.

And lastly, according to the IMRG Capgemini e-Retail Sales Index, UK m-retail grew by 66% this February year-on-year. Online shoppers in general spent £7.2 billion, which is up 18% year-on-year. The IMRG also highlighted strong sales in Home and Garden, again proving that now is the time to cater to the coming Season’s demands!

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