Bumping up sales in maternity dresses

Bumping up sales in maternity dressesPregnant A-listers including Erin O’Connor and Drew Barrymore have inspired a huge increase in sales of the latest maternity fashion item – the LBD4B (The long black dress ‘4’ bump). The latest generation of the iconic Little Black Dress (LBD) has become the nation’s number one maternity style for mums-to-be, with sales of black maternity dresses soaring 163% on eBay over the last three months. eBay spokesperson,  Laura Wilkinson-Rea says, “Feeling and looking good is just as important as ever for mums-to-be. There are over 750 long black maternity dresses alone on eBay.co.uk and with sellers including Debenhams and Mammas & Papas, eBay is a one-stop-fashion-shop for both mum and bump.”

Kim Kardashian continues to lead the charge in the trend-setter stakes. Having been a key celebrity driving force behind the high sales of ‘seflie’ and ‘belfie’ equipment, she and Kate Winslet have also prompted a rise in sales of red maternity dresses, currently at number two spot in the maternity fashion charts, with sales rising 120% since January.

Celebrity fashion choices have a massive impact on consumer behaviour, so stay tuned for more insights here. Any questions about how to capitalise on these trends? Get in touch with the team!

Follow us on Twitter.

Join us on linked in.

Read our blog.