Online shoppers are increasingly looking for more than just price, images and product descriptions when browsing for new purchases. They want interesting and engaging content that will enable them to make more informed, considered decisions on the path to purchase – this can include anything from tips and offers to expert opinion and reviews from their peers. With this in mind, the eBay content team has been working on new vertical-specific onsite magazines designed to provide this inspiration to customers. Think Fashion, Think eBay is the second in this series of vertical magazines and is a great new home for fashionistas everywhere. Think Fashion, Think eBay is designed to engage with customers early in the purchasing decision process, and encourage new customers onto eBay while they’re still in the research phase. This latest development will no doubt also become a very useful tool for you, our partners boost your earnings.
Slick design and high-quality photography combine to give this new magazine a look and feel that really reflects the “new eBay”, complemented by engaging content that we believe puts us on a level catwalk with other online retailers. It has everything your customers need for a full fashion experience – recommendations from glossies editors, TV presenters and celebrities, beautifully styled photography, updates on what’s ‘on trend’, as well as tips on dressing your kids, and great deals for everyone.
Any questions? Just get in touch with the team!