On Wednesday, 23 July, the British Fashion Council (BFC) and eBay announced the launch of an exciting new initiative, BFC Contemporary. The BFC and eBay will work closely with selected designers to support and build their strategies, focusing on brand concepts, production, budgets, scalability, online and offline growth and consumer experience, in response to increasing demand for worldwide contemporary fashion. The participants were selected for their creative excellence, commercial potential and originality in the contemporary arena. The 2014 BFC Contemporary recipients are:
As part of the launch season, each designer will create a limited edition item that captures the essence of their signature aesthetic. To celebrate London Fashion Week these items will be sold in a limited edition run, on the first ever BFC Contemporary shop on eBay.co.uk to 18 million shoppers this September. The BFC Contemporary shop will be located within the new Fashion Collective destination on eBay.co.uk.
This collaboration offers publishers working within the fashion industry a fantastic and unique opportunity to drive some of the millions of expected shoppers this London Fashion Week to eBay via their channel. Use these new and high demand collections to build out pre-existing content that encourages users to click through to these exclusive offers and collections.
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