UK, DE & US Hot Categories: September

UK, DE & US Hot Categories: SeptemberWelcome to the September edition of eBay Partner Network’s Hot Categories forecast. In this post we outline our September predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphic to see What’s Hot this September:

UK Program

 Suggestions: As the UK summer draws to a close we see the shift from outdoor to indoor “Home & Garden” sales on the rise, with subcategories such as “Fireplaces & Accessories” and “Heating/Cooling/Air” experiencing a spike. September also appears to be a month for events, with “Fancy Dress & Period Costume” and “Celebrations & Occasions” picking up across the latter half of the month.

DE Program

 Suggestions: Just like the previous month, September could also be a month in which the Home & Garden category shows a higher traffic than in other seasons. Here especially the sub-categories Kamine & Kaminzubehör as well as Kleidung, Schuhe & Accessoires and Waschmaschinen & Trockner seem to be very popular. Furthermore, it is advisable to increasingly advertise within the Lifestyle category, especially within the sub-categories Kultur & Events, Kurzreisen and Sport. Additionally Kindermode, Schuhe & Accessoires within the category fashion spikes for the entire month’s duration.

US Program

 Suggestions: September certainly is a month for events, action and drama with both “Sports Tickets” and “Costumes, Re-enactment, Theatre” subcategories forecast to show sustained levels of sales over the entire month. September also shows sign of an impending baby boom as “Baby & Toddler Clothing” spike for a solid three weeks.

Remember: If you are intending to publish content based on individual weeks, bear in mind timing. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/ Mobile & Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we will post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then reactively adjust your performance strategy to align with the forecast. Simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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