This September, eBay UK has launched its Fashion Collective experience, a brand new dedicated shopping destination. The Fashion Collective offers an online catalogue of new, essential and designer items as well as collections from featured sellers such as Debenhams and Boohoo.
This dedicated page will function as the online fashion magazine of eBay, the first port of call for all customers looking to browse and be inspired.
To complement its launch, we worked in conjunction with The British Fashion Council at London Fashion Week. This online shop, curated by the BFC was exclusive to eBay and featured exciting and unique pieces from up and coming designers for the duration of London Fashion Week.
The Fashion Collective portal will serve as an excellent source of hot and fresh content and should be monitored regularly for updates and shifting trends.
Check out the Fashion Collective and see how you can integrate it into your digital strategy.
As always, we welcome your feedback and comments.