Publisher Stories: FatFingers

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We really value spending time and catching up with our partners and are always eager to hear their stories. Today, we’re delighted to introduce you to FatFingers who launched back in 2004. Founded and run Mike Sheard, FatFingers helps people find bargains on eBay. It does this by finding items that have been misspelt and don’t turn up on usual searches. As a result, they don’t tend to attract too many bids if any at all, so this is a very value service! In this story, Mike covers the importance of catering to a mobile audience, an audience that is “going to grow and grow over time”. He is particularly excited about integrating with the upcoming eBay mobile App to compliment his own Apps across iPhone, Android, Windows Phone and Blackberry operating systems.

Mike’s key tip for publishers is to create a site you’d like to use yourself - then others will love it too. Publishers should concentrate on the user experience first and foremost and worry about the rest later!

Click here to see the interview

We would like to thank Mike for sharing his story with us and we wish FatFingers continued success!

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