eBay’s brand new global brand campaign, “Shop the World,” launches in Europe on 20th October 2014, showing how moments of inspiration can be instantly shoppable on eBay. The campaign highlights how eBay’s inventory paired with its leading multiscreen capabilities truly means anyone can shop anytime, anywhere.
The "Shop the World" campaign launched initially last week in the United States, and is being rolled out next in Australia, the United Kingdom and in Germany, with other markets to follow in 2015.
Designed to put eBay top-of-mind during the holiday season, this new campaign includes an extensive digital campaign in the UK, banner advertising and video content to inspire consumers. Each advertisement features several distinct moments of inspiration, with the item each shopper is ultimately inspired to purchase found on eBay. Themed collections of shoppable inventory coinciding with these moments of inspiration will also be shared on eBay.com.
By reinforcing eBay’s accessibility and selection, we hope your visitors will be more likely to click through from your site to eBay to make a purchase. You can also attract shoppers by sharing the themed collections that are most relevant to your audience, directing and connecting visitors who have viewed the brand campaign.
Take a peek at one of our example videos here, and let us know what you think!