So the dust is beginning to settle after the madness of Black Friday and Cyber Monday. In this December issue of News and Views we’ll take a look at some of the insights that are rolling in as a result of the busiest (extended) weekend in commerce. According to the IMRG, an estimated £810m was spent online by British shoppers last Friday, meaning that Boxing Day has potentially been overtaken as the biggest shopping day of the year in the UK. These figures eclipsed initial estimates of £555m, with some 267,000+ orders being logged by 6pm on the Monday.
One of the most promising features worthy of note was the increase in mobile transactions. According to IBM, mobile accounted for over a third of all traffic on black Friday – up from last year’s 20% figure (right). What is most interesting is when we compare sales figures of mobile vs. tablet. Despite accounting for less than 15% of all traffic, over 16% of all sales were made on a tablet with a conversion rate just short of 5%!
PayPal, who sees $1 in every $6 of e-commerce go through its network, has also reported a 47% increase in the number of mobile payments this Thanksgiving, and a 62% increase on Black Friday over last year.
While various sources may be reporting a decline in sales last weekend on 2013, one thing is clear: the mobile and tablet customer base is growing rapidly and is showing no signs of slowing.
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