DE & US Hot Categories: January

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Welcome to the New Year’s edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our January predictions for the DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphics to see What’s Hot this January:

DE Program

Suggestions: In January, the sub-categories “iPad, Tablet & eBook Zubehör”, “Konsolen” as well as “Software” within “Electronics” are very popular. Due to the low temperatures, the children’s playroom still is in the house – this is why it is useful promoting “Modelleisenbahn Spur H0” and “Rennbahnen & Slotcars” within the “Home & Garden” category. “Skisport & Snowboarding” and “Weitere Sportarten”.

US Program

Suggestions: The Electronics category is forecast a strong month this January, with “Computer Components & Parts” and “Video Game Consoles” both experiencing high levels of traffic for the duration of the month. Other complementing sub categories such as “Video Game Accessories” and “iPad/Tablet/eBook Accessories” are also predicted traffic spikes as we head into the New Year.

Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

 

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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