Mandatory declaration for the Energy Efficiency Rating for all Publishers active in German speaking markets

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It is now a legal requirement for sellers and advertisers who participate in German speaking markets to display to their buyers the Energy Efficiency Rating for certain electronic devices in certain categories. This requirement arises from the EU Energy Efficiency Directive and the German Energy Consumption Labeling Ordinance (Energieverbrauchskennzeichnungsverordnung, EnVKV). What will this mean for you?

As an advertiser active in German speaking markets, you must ensure that advertisements for certain products indicate their Energy Efficiency Rating if the price is specified in the advertisements, or if they contain information about energy consumption. This information must be included in the creative itself and must be visible at first glance. Therefore, please ensure that product advertisements that are subject to this aforementioned law contain the required item-specific Energy Efficiency Rating.

What products are affected?

Currently, these product categories are affected:

  • Computers, Tablets & Network > Monitors, Projectors & Accessories / ID: 80053
  • Televisions, Video & Audio > Televisions / ID: 11071
  • Appliances > Ovens & Stoves > Ovens / ID: 71318
  • Appliances > Ovens & Stoves > Cooker Hoods / ID: 71253
  • Appliances > Ovens & Stoves > Stoves / ID: 71250
  • Appliances > Ovens & Stoves > Mini Oven / ID: 122930
  • Appliances > Dishwasher / ID: 116023
  • Appliances > Freezers & Refrigerators > Refrigerators / ID: 71262
  • Appliances > Freezers & Refrigerators > Combination Devices / ID: 20713
  • Appliances > Freezers & Refrigerators > Freezers / ID: 71260
  • Appliances > Freezers & Refrigerators > Whine Refrigerators / ID: 177750
  • Appliances > Washing Machines & Dryers > Dryers / ID: 71254
  • Appliances > Washing Machines & Dryers > Washer Dryer / ID: 71257
  • Appliances > Washing Machines & Dryers > Washing Machines / ID: 71256
  • Appliances > Air Conditioning & Heating > Heating / ID: 20613
  • Appliances > Air Conditioning & Heating > Air Conditioners / ID: 69202
  • Appliances > Air Conditioning & Heating > Dehumidifiers / ID: 79621
  • Appliances > Air Conditioning & Heating > Air Cleaner / ID: 43510
  • Appliances > Vacuum Cleaners > Vacuum Cleaners / ID: 20614
  • Furniture & Living > Lighting > Lamps / ID: 20706

Soon, the following product categories will be added:

  • Appliances > Ovens & Stoves > Other / ID: 20712
  • Appliances > Freezers & Refrigerators > Other / ID: 112596
  • Sports > Camping & Outdoor > Coolers & Refrigerators / ID: 16035
  • Appliances > Washers & Dryers > Other / ID: 112595
  • Appliances > Air Conditioning & Heating > Heating Mats / ID: 126214
  • Appliances> Vacuum Cleaners > Vacuum Cleaners Washing / ID: 177746
  • Appliances > Vacuum Cleaners > Other / ID: 8417
  • Living > Lighting > Ceiling Lights & Chandeliers / ID: 117503
  • Living > Lighting > Lamps / ID: 112581
  • Living > Lighting > Hoses & Chains / ID: 116022
  • Living > Lighting > Night Lights / ID: 20702
  • Living > Lighting > Wall Lights / ID: 116880
  • DIYers > Installation > Water / ID: 59035
  • DIYers > Installation > Water > Water Heater > Electric / ID: 126227
  • DIYers > Installation > Water > Water Heater > Electronic / ID: 126228
  • DIYers > Installation > Water > Cooling > Other / ID: 59036
  • DIYers > Installation > Water > Hot Water Boilers / ID: 126230
  • DIYers > Installation > Water > Other / ID: 30566

 

What technical adjustments do you need to make?

In order to implement these requirements, please proceed as follows:

  • Finding API: With a standard Finding API call, such as findItemsAdvanced, XML items in the affected categories can be returned with the standard output field eekStatus (for example, "<eekStatus>A+++ </eekStatus>"). Each time that an item from the above categories is displayed with price information, you will need to specify its Energy Efficiency Rating.
  • Custom Banner: The information about the Energy Efficiency Rating is automatically shown to publishers who use the Custom Banner. You do not need to make any adjustments.
  • RSS Feeds: The information about the Energy Efficiency Rating is automatically shown to publishers who use the RSS Feeds. You do not need to make any adjustments.

These requirements must be implemented no later than 22 February 2015.

Please keep in mind that specifying item-specific Energy Efficiency Ratings makes it easier for buyers to decide to purchase and can therefore increase your chances of a sale. We recommend that you display item-specific Energy Efficiency Ratings in categories where it is not an explicit requirement.

If you have any questions regarding this issue, please contact us or email ePN-cs-english@ebay.com.