In this episode of ePN TV, John Toskey follows up his most recent video by addressing publisher feedback, and chats about what’s coming down the pipeline for the program. John first speaks about eBay’s practice of testing website elements and pages, which has been discussed in our forum. John confirms that like most successful ecommerce businesses, eBay does have an ongoing practice of strategic testing and optimization. This process is important and will continue because it allows eBay to improve conversions, turning visitors into buyers – benefitting ePN and our publishers.
Next, John addresses a question in the forum about the strength and viability of ePN. He says that as the largest paid marketing channel within eBay, the traffic our publishers send to the site is valued, and we will continue to reward partners for doing so. He also says that year over year, we are paying more publishers more money, and we will continue to grow and invest in our publishers.
As far as upcoming projects go, John mentions our continued investment in the platform. This includes improved stability and new functionality around reporting. In addition, we are also testing a few new initiatives, including different kinds of ad units and an improved mobile app tracking process.
Finally, John thought it would be helpful for partners to have access to the latest data about our Marketplaces business. For example, did you know that 81% of eBay items are listed at a fixed price? You can see tons of great stats like this via ‘Fast Facts At-A-Glance.’
We’re excited for what’s ahead and hope you are, too. If you have any feedback for John and the rest of the team, please share it in the comments below.