Boost Earnings with eBay’s New “Fill Your Cart With Colour” Brand Platform


On 26th August, eBay’s new “Fill Your Cart With Colour” branding went live across the UK, with this 40-second TV spot celebrating the individuality, diversity and vibrancy of our shoppers, sellers, and affiliate partners alike. More than just a campaign, this exciting, fresh approach to our shopping experience will empower you to earn more.

How? A new study conducted by eBay found that Brits shop for their passions and interests on average four times a month, spending up to £1,217,1  on expressing themselves through their homes, gardens and hobbies. Your audience expects a seamless and intuitive journey, fast shipping, competitive prices, and unique items on-demand. That’s why we’ve restructured our more than 1 billion listings so your buyers enjoy the best online retail experience available today.

The Fill Your Cart With Colour brand platform enables you to present the listings that are most relevant to your audience in a way that is most desirable to them. Here are a few examples of how this happens:

●      Our new design focuses on a conversion-based search and browsing experience.

●      We’ve optimized mobility to set a new standard of convenience for shoppers on-the-go.

●      New search results pages make items easier to discover, so if your buyers aren’t taken to the exact product they’re looking for, they’ll see other highly relevant items – and you’ll still get commissions simply by directing them to eBay.

For example, we’ve rolled out a re-imagined homepage which captures high quality traffic and responds to each user’s individual interests to present tailored recommendations across all categories with an inventory mix that is unique to them. This new tech and AI, combined with our breadth of inventory, will ensure you provide the best inventory, price and relevance across the shoppable web to your visitors.

“In addition to creating a more personalised marketplace experience for our shoppers,” explained said Gareth Jones, eBay’s Senior Director of Marketing, “we are celebrating their passions and telling their stories as part of our brand narrative, which is conveyed across a campaign spanning TV, digital, social and experiential.”

We’re seeing a huge response from our customers, and you can, too. To help you boost conversions with eBay’s new branding, we’ve custom-designed display banners that you can use on your own site. Access them in our Creatives Gallery here.

If you have any questions or feedback, we’re here to help. Email us anytime at

1The eBay survey was conducted by Ginger Research in August 2017 among a total of 1,500 respondents nationally representative UK adults ages 18+.