eBay News

Hot Tech at Low Prices

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With some on the hunt for a new laptop or a replacement mobile phone, many shoppers turn to online marketplaces for their tech needs. Luckily for you and your visitors, eBay has some of the lowest prices on electronics.* Direct your visitors to check out the UK Lowest Priced Tech page for TVs, tablets and more at amazing prices. If your visitors are in search of a new or used mobile phone, encourage them to browse through a range of options from Apple, Samsung and more. We offer an assortment of models and storage capacity and make it easy for users to search by price.

Some may prefer Macs while others stick to PCs, and eBay has everyone covered with a number of laptops, iPads and tablets. We also offer savings on other tech fundamentals such as external hard drives and memory cards for extra storage.

eBay has a plenty of smart watches and activity trackers to help keep fitness resolutions in check. Anyone who enjoys staying at home may appreciate a new television or a gaming system. Our TV inventory spans a number of popular brands including Apple, Hitachi, JVC and Panasonic. Gamers can pick up an Xbox or PS4 along with games and accessories.

 Whether your visitors are in search for one device or looking for a complete gadget upgrade, eBay has you covered. Guide them to the UK Lowest Priced Tech page where they’ll find some of the lowest prices on the hottest electronics.

If you have any questions, please leave them in the comments below.

*Based on daily weekday price checks on the equivalent item at Amazon (not 3rd party vendors), Argos, Asda, Carphone Warehouse, Currys, John Lewis, PC World, Richer Sounds, Tesco and Sainsbury’s.

 

 

My Big Weekend Savings!

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Looking to boost eBay sales and finish the month off strong? Starting 28 January, your visitors can save big with our My Big Weekend campaign! Name brand products across some of our most popular verticals including Electronics, Fashion and Home & Garden are deeply discounted. Below are just a few of the items you and your visitors will find: Electronics

Fashion

Home & Garden

These deals won’t last long, so encourage your visitors to the My Big Weekend landing page where they can save on everything from laptops and tablets to bedding, apparel, fragrances and more! Although these deals end on 2 February at 8 AM, be sure to check back on our blog regularly as we’ll have more My Big Weekends this quarter!

Questions? Leave them in the comments below and we’ll get them answered for you.

Red Hot Deals for Your Valentine!

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Lovebirds around the globe look forward to Valentine’s Day, which is celebrated on 14 February. The search for gifts typically peaks two weeks prior to the holiday, so now is the perfect time to play cupid for your visitors! Here are some of the top gift ideas that you can highlight. For the One Who is Always Plugged In

Whether your guests are shopping for the seasoned techie in their life or someone who’s looking to upgrade their gadget game, we have a wide variety of electronics on sale. Encourage them to save big on tablets, laptops, cameras, mobile phones and more from brand names like Apple, Canon, Sony and Samsung.

For the One Who Always Sparkles

For this romantic holiday, jewellery is always a safe bet! eBay has big savings on necklaces and bracelets from brand names such as Argos and Michael Kors. Anyone looking to take the next step is in luck because eBay has a beautiful assortment of proposal and engagement rings. In addition, there are great deals on watches for him and her from designers including Armani, Fossil, Lacoste and more.

For the Fashion Forward

Whether your visitors plan to celebrate Valentine’s Day out and about or at home, encourage them to dress the part! eBay has a selection of fashionable choices for him and her. Men can shop everything from tops and shirts to shoes and boots while women can browse jumpsuits, dresses, heels and boots. Those planning to stay at home can spice it up with some lingerie and nightwear.

These are just a few suggestions on how to spread the love! Direct your visitors to our Valentine’s Day landing page where they’ll find even more great gift ideas!

If you have any questions, please leave them in the comments below.

Happy Valentine’s Day!

‘Tis the Season to Increase Earnings

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With temperatures dropping and decorations hanging, shoppers will be on the hunt for the best sales around. Luckily for you and your visitors, eBay is spreading some cheer with a number of sales and events this Christmas season. From now through November 30, we will be showcasing a number of Black Friday and Cyber Monday deals for the entire family. Right now is the perfect time for publishers to promote Christmas, as it’s a chance to increase your affiliate earnings. During the busiest shopping week of the year, eBay will be offering deep discounts across our hottest categories. Everything from apparel and appliances to electronics, home goods and toys will be on sale. Encourage your visitors to check out the deals page regularly throughout the next week, as they’ll find big savings on some of the most popular brands including Apple, LG, Samsung, Sony and more.

The savings don’t stop there! From December 10 to 14 and again from December 24 to 29, eBay will be celebrating “My Big Weekend.” Be sure to direct your visitors to the Christmas Hub and the deals page to continue saving big on our most popular verticals.

Highlighting top deals is a great way for you drive traffic and increase earnings. To make it easy to promote eBay deals, we are providing you with several creatives in a variety of sizes. Utilize these different banners to draw attention and guide your visitors to the deals page.

Black Friday Creatives can be found here.

These assets should link to: http://www.ebay.co.uk/rpp/deals

Cyber Monday Creatives can be found here.

These assets should link to: http://www.ebay.co.uk/rpp/deals

If you have any questions, please reach out to Customer service at ePN-cs-english@ebay.com and they’d be happy to help. Merry Christmas and Happy Promoting from the ePN Team!

Mega Deals Weekend

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The final weekend ahead of Christmas is upon us, with last minute buys for those forgotten relatives terrifying us in our sleep. Fortunately eBay is running its Mega Deals Weekend to help us through the final home straight. eBay will be running deals of up to 60% off RRP* on selected lines from today, December 19th for its Mega Deals Weekend. There will be deals for every member of the family with men, women, and kids all accounted for – so rest easy! The weekend’s promotions include deals for the following categories:

  • Electronics
  • Men’s Fashion
  • Women’s Fashion
  • Kids Fashion
  • Health & Beauty

These campaigns offer you a great opportunity to capitalise on one of the most active times of year, along with the dedicated Christmas Hub that is live over the course of the festive period.

As always we welcome your feedback and comments.

*Please note sellers and products will vary and are subject to availability.

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DE & US Hot Categories: January

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Welcome to the New Year’s edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our January predictions for the DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphics to see What’s Hot this January:

DE Program

Suggestions: In January, the sub-categories “iPad, Tablet & eBook Zubehör”, “Konsolen” as well as “Software” within “Electronics” are very popular. Due to the low temperatures, the children’s playroom still is in the house – this is why it is useful promoting “Modelleisenbahn Spur H0” and “Rennbahnen & Slotcars” within the “Home & Garden” category. “Skisport & Snowboarding” and “Weitere Sportarten”.

US Program

Suggestions: The Electronics category is forecast a strong month this January, with “Computer Components & Parts” and “Video Game Consoles” both experiencing high levels of traffic for the duration of the month. Other complementing sub categories such as “Video Game Accessories” and “iPad/Tablet/eBook Accessories” are also predicted traffic spikes as we head into the New Year.

Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

 

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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Black Friday, WOW Weekend and Cyber Monday Deals!

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It’s that time already, as the world gears up to its busiest online retail weekend of the year!  To ensure our partners can make the most of the festive spending, ePN is running a series of special events over the weekend offering up to 60% off selected items.* Starting on Friday 28th November at 8 am, and running until Saturday 29th November at 8am, the Black Friday promotions will kick off the weekend with huge volumes of traffic expected!

We’ll then follow this with our WOW Weekend promotion running from 8am Saturday 29th November until Monday December 1st at 8am – paving the way for the final Cyber Monday deals.

Monday 1st of December is best known as Cyber Monday, and marks the final day of the nation’s fevered shopping frenzy! As such we will be running our Cyber Monday deals from 8am Monday 1st through to Tuesday 2nd November at 8am.

The weekend’s promotions include gadget gifts such as:

  • Samsung Galaxy Gear
  • Apple iPad Air 2 16GB Wi-Fi Tablet
  • Apple iPad Mini 3 16GB

Home and garden items including:

  • Enzo Double beds
  • Stunning 3 Seater Designer Sofa Bed Leather Chrome New Black Brown Cream Red
  • Silentnight Goose Feather Pillow - 4 Pillows

Fragrances such as:

  • Versache Versus 50ml EDT
  • Kate Moss V/Muse 50ml EDT
  • Beckham Essence 30ml EDT

These campaigns offer you a great opportunity to capitalise on the year’s most active time of year.

Along with the dedicated Christmas Hub that is live over the course of the festive period, eBay will be running more special events (WOW Weekends), so make sure you stay updated by reading our blog for latest news!

As always we welcome your feedback and comments.

*Please note sellers and products will vary and are subject to availability.

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UK, DE & US Hot Categories: December

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Welcome to the December edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our December predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories.

What’s Hot?

Use the below graphics to see What’s Hot this December:

UK Program

Suggestions: It comes as no surprise that sales across the board are spiking this December. Collectibles, Electronics and Fashion categories are strong contenders as the obvious gift choices this Christmas. It is worth noting almost all categories stop spiking during the last week of December as the UK takes a moment to catch its breath.

DE Program

Suggestions: It’s all about December Christmas shopping! Toys and Gadgets are very popular, along with jewellery and watches within the Fashion category. Model railways and indoor racing are also strong choices within “Home & Garden”. Those who want to escape the festive madness are booking last minute get-aways to the snowy mountains or beach. As a result, the Lifestyle category is booming with short trips and winter sport orders. 

US Program

Suggestions: Similar to the UK programme, the first three weeks of December see spikes almost across the board with Collectibles, Electronics, Fashion and Home & Garden fulfilling the Christmas wish lists. Electronics sees prolonged spikes throughout the entire month with iPads, Tablets, eBook Readers, Video Games and Vide Consoles staying strong right into the final weeks of the year.

Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

 *All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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eBay UK kicks off first festive WOW Weekend this Friday!

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XMAS SUWE1

As part of our recently launched Christmas campaign, the first of our WOW Weekends will go live this Friday 14th November at 8 am, running until Monday 17th of November, 8 am. This is a fantastic opportunity to potentially boost your earnings, with up to 60% off RPP on selected lines across categories such as technology, fashion and home & garden. Selected items will be available for Click and Collect at Argos stores.

The promotions available will include great gadgets such as:

  • Samsung Galaxy S5 16GB
  • Nikon D3200 camera
  • LG 47LB650
  • Lynx 7" windows tablet
  • iPad mini 3 16Gb

For those looking to adorn their homes and gardens for the season, offers will include:

  • Krups Kp300240 White Nescafé Dolce Gusto Fontana Coffee Pod Machine
  • Royal Worcester Kwarx Crystal Glass Decanter & 4 Red Wine Glasses Gift Boxed Set
  • Silentnight Hollowfibre Duvet And Pillow Pair – Double

Fashion promotions will also be available, such as:

  • Superdry Women's Knitwear
  • Ralph Lauren Half Zip Rib Sweatshirt
  • Michael Kors Rose Watch

This campaign offers you a great opportunity to capitalise on some seasonal promotions and drive traffic to your site to boost conversion rates.

Along with the dedicated Christmas Hub that will be live over the course of the festive period, eBay will be running five more special events (WOW Weekends), so make sure you stay updated by reading our blog for latest news!

As always we welcome your feedback and comments.

*Please note sellers and products will vary and are subject to availability.

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eBay UK Launches its Christmas Campaign

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xmashead Today, eBay are pleased to announce the launch of our Christmas campaign on the UK eBay website. As well as featuring a main Christmas Hub over the course of the festive period, eBay will be running a total of six various special events (WOW Weekends) for you to take advantage of. Make sure you stay in the know by reading our blog for updates!

The campaign, running throughout October, November and December, will have a constant presence on the website for the duration of this period, with several Christmas boutiques (see below) to be promoted:

To support this presence, eBay will be running a digital campaign across several media channels including the example below. These will feature throughout the eBay UK website and also on other media outlets to support the campaign.

xmasbanner

Make sure you’re combining these promotions with the latest festive bonuses to make the most out of your Christmas returns!

As always we welcome your feedback and comments.

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Get 90 Days of eBay Market Research for Free

terapeak As a savvy publisher, you know to keep your ear to the ground for timely trends that drive people to search and buy. There are plenty of resources for research and trend spotting, and one excellent eBay-specific option is Terapeak.

To give you a view into the capabilities of this research platform, together with Terapeak, we’re offering eBay Partner Network publishers 90 days of free access, a $90 value. If you’re not already familiar with Terapeak, it uses eBay market data to provide historical trends and analytics across all eBay categories.

The web-based platform can help you evaluate supply and demand on eBay for specific items and categories over time, helping you to identify the top products for your niche. And by knowing what’s spurring interest or selling quickly on eBay, you have the opportunity to optimise by integrating these trends into your content to attract new visitors and drive more eBay buyers.

To get started, simply fill out this sign-up form within the next 7 days: http://value.terapeak.com/ebay-partner-network/. Please note that you’ll need to enter one of your campaign IDs to register so that we can verify your account with eBay Partner Network. Once you’ve signed up, you can review Terapeak’s website for resources that will teach you how to navigate and leverage the platform.

We hope this will serve as a valuable resource, and we are happy to provide this access to our valued partners.  If you have any questions about this offer or would like to provide feedback on this service, please visit: http://www.terapeak.com/contact/.

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Wrap Up and Dress Up This Winter

Warm up and Dress up this winterWrap Up and Dress Up This Winter As the winter chill creeps in the time to wrap up and dress up is upon us. eBay has launched its Halloween campaign offering consumers access to a whole array of collections including  costume picks, fancy dress finders, accessories & makeup, trick or treat, devilish decorations and more! Publishers should take advantage of the wide selection of collections available and tailor their content accordingly.

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But October isn’t all about dressing up – it’s also about wrapping up warm. The winter season is here and people are starting to feel the chill. Wardrobes are being restocked with this year’s latest woollies and outerwear, hardy boots and weatherproof jackets are replacing the summer’s tees and flip-flops.  eBay has launched its Winter Fashion campaign with the latest apparel designs to “buy it now” and various deals available to take advantage of.*

*Please note sellers and products will vary and are subject to availability.

As always, we welcome your feedback and comments.

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eBay Launches its Fashion Collective experience

eBay Launches its Fashion Collective experience This September, eBay UK has launched its Fashion Collective experience, a brand new dedicated shopping destination. The Fashion Collective offers an online catalogue of new, essential and designer items as well as collections from featured sellers such as Debenhams and Boohoo.

This dedicated page will function as the online fashion magazine of eBay, the first port of call for all customers looking to browse and be inspired.

To complement its launch, we worked in conjunction with The British Fashion Council at London Fashion Week. This online shop, curated by the BFC was exclusive to eBay and featured exciting and unique pieces from up and coming designers for the duration of London Fashion Week.

The Fashion Collective portal will serve as an excellent source of hot and fresh content and should be monitored regularly for updates and shifting trends.

Check out the Fashion Collective and see how you can integrate it into your digital strategy.

As always, we welcome your feedback and comments.

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The Wait is Over: iPhone 6 comes to eBay*

The Wait is Over iPhone 6 comes to eBay As you all well know, the iPhone 6 and iPhone 6 Plus were released on September 18. With Apple claiming record sales numbers of over 10 million units during the first weekend, demand for the latest mobiles from Apple couldn’t be higher.

In order to make the most of this, eBay are supporting the launch with an ongoing UK website campaign that can be accessed here. We are promoting new item sales, accompanying iPhone accessories and second hand transactions as the nation adopts the latest iPhone installment.

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Additionally, the eBay is supporting the launch with two onsite banners, featured above and below, to further promote its launch. Publishers running electronics campaigns should take advantage of this global phenomenon or miss out what are already record breaking numbers of transactions and traffic.

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*Please note sellers and products will vary and are subject to availability.

As always we welcome your feedback and comments.

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eBay Category change

ebay Category-Changes

From the 22nd of September, eBay will release category, item specifics and catalogue updates, with the goal of increasing item visibility, eliminating redundancies and improving the overall shopping experience on eBay.

The following updates will be made within the categories listed below, most of which involve adding, combining and renaming meta-categories. (Click on the name of each programme to visualize the relative changes).

If you’re using Category IDs in your Custom Banners, RSS feeds, Link Generator, widgets or other configurations that use a Category ID, you’ll want to make sure that your category numbers align with these latest changes.

You can view details including the new category IDs by clicking on the relevant programmes:

AUBENLCA , CAFRDEESFRIEITUKRUNLPL

WOW! Event

WOW! EventThis weekend eBay UK will launch its WOW! promotion. From watches to televisions there will be up to 60% off RRP on selected items across a wide range of categories running from August 29th at 8:00am until September 4th at 8:00am. The prices themselves will be independently arranged by a selection of our top sellers, providing you with huge product diversity to tailor to your individual demographics’ wants and needs.* The following categories will be available:

  • TVs & Home Audio equipment such as the Finlux 50” TV
  • Gaming Console bundles including the Xbox One Bundle and PS4 Bundle
  • Electronics Drives, Storage & Blank Media including a Toshiba 1TB Stor.E HDD
  • Electronics such as the iPhone 5S
  • Men and Women’s Fashion featuring Michael Kors Watches and Ralph Lauren Polo Shirts

The extensive range of promotional material available provides you with an excellent opportunity to make the most of traffic spikes whatever your area – just remember to tailor to your audience!

*Please note sellers and products will vary and are subject to availability.

As always we welcome your feedback and comments.

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Time To Go Back To School!

TIME TO GO BACK TO SCHOOL! With the summer holidays drawing to a close, parents all over the UK are turning their attention to getting their little ones kitted out for a new year. From new uniforms to stationery, and the latest gadgets to keep kids engaged, there’s a lot of shopping to be done.

Boost your earnings over the next few weeks with your own back to school promotions, by encouraging your readers to visit our dedicated ‘back to school’ hub. Here, they can purchase everything they need to ensure the new school year gets off to a productive start, with great products and deals across categories including:

  • Electronics
  • Stationery
  • School uniform
  • Backpacks and lunch boxes
  • Sports kits
  • College and 6th form

Tailoring your content and campaigns with the latest seasonal trends can help to increase your conversion rates – so don’t hesitate to get in touch with us for any further advice on making the most out of the end of the summer!

As always we welcome your feedback and comments.

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British Fashion Council and eBay Announce 'BFC Contemporary' Initiative

british fashion council & eBay Announce BFC contemporary initiativeOn Wednesday, 23 July, the British Fashion Council (BFC) and eBay announced the launch of an exciting new initiative, BFC Contemporary. The BFC and eBay will work closely with selected designers to support and build their strategies, focusing on brand concepts, production, budgets, scalability, online and offline growth and consumer experience, in response to increasing demand for worldwide contemporary fashion. The participants were selected for their creative excellence, commercial potential and originality in the contemporary arena. The 2014 BFC Contemporary recipients are:

As part of the launch season, each designer will create a limited edition item that captures the essence of their signature aesthetic. To celebrate London Fashion Week these items will be sold in a limited edition run, on the first ever BFC Contemporary shop on eBay.co.uk to 18 million shoppers this September. The BFC Contemporary shop will be located within the new Fashion Collective destination on eBay.co.uk.

This collaboration offers publishers working within the fashion industry a fantastic and unique opportunity to drive some of the millions of expected shoppers this London Fashion Week to eBay via their channel. Use these new and high demand collections to build out pre-existing content that encourages users to click through to these exclusive offers and collections.

As always we welcome your feedback and comments.

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