ePN News

Updates to the New Mobile Experience for iOS 9 Users

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Last month, we introduced an enhanced mobile visitor experience to help you boost mobile conversions. Today, we’re happy to announce that we’ve expanded this mobile experience to include homepage and search results pages, in addition to view item pages, for visitors using iOS 9. Now, mobile visitors using iOS 9 who click through to the eBay homepage, search results page or a view item listing page and already have the eBay app installed will automatically be directed to view that page in the app.

Visitors using other mobile operating systems will receive this experience for item listing pages only, with plans to add this functionality for Android users coming in the future. Visitors who don’t have the app installed will receive the mobile web experience, with no prompt to download the app.

Remember that you can view clicks, transactions, and conversion rates for desktop, mobile app and mobile web traffic in the Mobile Landing Page Report, accessible from the Reports tab under “Mobile” in the Publisher Portal.

Due to iOS limitations, the opt out instructions previously provided will not work for visitors using iOS 9. However, we’ve seen an increase in conversion rates with this new mobile flow, and hope that you are excited about providing this improved experience.

If you have any questions or feedback on this new mobile visitor experience, let us know in the comments below.

The improved mobile experience with eBay Partner Network is now live

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The enhanced mobile visitor experience is now live globally! This new experience was developed to help you boost conversion rates for your mobile visitors. Mobile visitors who click through to an item listing page and already have the eBay app installed are now automatically directed to view the listing in the app. Visitors who don’t have the app installed receive the mobile web experience, with no prompt to download the app.

Your mobile traffic can be viewed in the Mobile Landing Page Report, which is now live and can be accessed on the Reports tab under “Mobile” in the ePN Portal. This report provides a breakdown of clicks, transactions, and conversion rates for desktop, mobile app and mobile web traffic across all programs. You will also notice an improved, more modern interface. Consider this a sneak peek into the future of ePN, as we work to create better tools and experiences for our publishers.

Please note: we are working to provide iOS9 support in the near future. If for some reason you’d like to opt out of continuing to offer this improved experience, you can do this by following the instructions below. However, we strongly recommend that you do not opt out, as testing has shown improved conversion rates, which of course will help you increase your earnings!

To opt out of the enhanced mobile experience: Add the parameter &ul_noapp=true to the View Item URL, or MPRE, but not the rover link. The sequence in which the parameter is added does not matter; it should just be added and encoded as part of the View Item URL.

So, for example: A sample View Item URL is: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8

Whereas a sample rover link pointing to this item might look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=5575006797&toolid=10001&campid=5337059717&customid=&mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FDell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD%2F371407265256%3Fhash%3Ditem5679991de8

You’ll append the View Item URL with the &ul_noapp=true opt out parameter, so it would look like this: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8&ul_noapp=true

The rover version of this would look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=5575006797&toolid=10001&campid=5337059717&customid=&mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FDell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD%2F371407265256%3Fhash%3Ditem5679991de8%26ul_noapp%3Dtrue

If you have any questions, please reach out to ePN Customer Support at ePN-cs-english@ebay.com

Important Notice for Publishers in the German Program

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Please see below for upcoming eBay Partner Network (ePN) requirement for publishers who advertise in Germany. What is the Requirement? Many publishers in Germany are already familiar with German base price (“Grundpreis”) rules associated with the German law “Preisangabenverordnung“. One of the law’s requirements is that certain items, when advertised with a price by a professional dealer towards a consumer, must also express the price per relevant unit (e.g., price per milliliter, gram, etc.). The law applies to products sold prepackaged, in open packages, or without wrapping, by weight, volume, length or area (e.g., chocolate, motor oil, sewing thread, perfume, etc.). For more information on this law, please see the following page from eBay’s German site: http://pages.ebay.de/rechtsportal/gewerbliche_vk_11.html

Who Is Affected? All advertisers and publishers in Germany must comply with this law. eBay sellers today provide unit price information when listing items on eBay’s German site and, beginning November 15, 2015, ePN will require all publishers who advertise items on eBay’s German site to comply.

What Do Publishers Need to Do? As noted above, all publishers who advertise items on eBay’s German site need to display unit price where applicable. The compliance steps involved differ depending on which tools a publisher uses.

  • Unit Price information is already available through eBay’s Finding API (UnitPriceInfo), so publishers who use this API are already able to comply
  • For publishers who use ePN’s feeds, ePN is making a change to ensure that we pull unit price information from our Finding API into our feeds. eBay uses the UnitType and UnitQuantity values and the item’s listed price to calculate and display per-unit pricing. For publishers who already ingest our feeds, you will need to reconfigure to ingest the new UnitPrice field for display on your site where prices are advertised.
  • Publishers who use other ePN tools (e.g., Creatives Generator, Link Generator, etc.) but who manually add price information to ads will need to ensure compliance as well.

When Is the Change to ePN Feeds Taking Place? The changes to ePN feeds described above will be completed by October 19th. ePN publishers will need to comply by November 15, 2015. After November 15, ePN may take action against individual publishers who are out of compliance.

Please write to ePN Customer Support at ePN-cs-english@ebay.com if you have any questions on this.

EBAY PARTNER NETWORK PAYMENT CALENDAR 2015

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Our goal is to pay publishers as early as we can while taking into account all of the internal requirements for a successful payment cycle. Beginning in 2013, in response to publisher feedback, we committed to paying publishers by the 22nd rather than the 25th of every month, whenever possible. Though we’ve done a fair job of adhering to this goal, recent publisher feedback has made it clear that we need to do a better job of communicating any exceptions. So, to confirm, ePN will continue to strive to pay partners on the 22nd of every month, with the following exceptions:

  • If the 22nd occurs on a weekend or holiday, ePN will pay on the next business day.
  • If the 22nd occurs on a Friday, ePN will possibly pay on the Thursday before but more  likely on the Monday after.
  • Our payment dates are timed to avoid PayPal software release dates. However, if PayPal changes their release dates during the year, it could change our payment dates. If this happens, we will try to let you know in advance.
  • If an unforeseen issue delays payments, we will address the problem as quickly as we can, and strive to keep you informed along the way.

We know that our partners are business owners and need to know when they’re going to get paid. So to clarify the schedule and allow you to plan, here is our payments calendar for the remainder of 2015:

Payment Calender 2015x_

We hope this helps, and as always, we welcome your comments and suggestions. If you have questions regarding payments, please contact us or email us at: epn-cs-english@ebay.com.

Performance Marketing Awards 2015 | We’ve Been Shortlisted!

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With the countdown to April’s ceremony well underway, the shortlist for the Performance Marketing Awards 2015 has been revealed, and eBay Partner Network have been nominated for its uLink native app linking technology! This April, Grosvenor House will host almost 1,000 advertisers, publishers, networks, agencies and technology providers to celebrate phenomenal achievements throughout the year.

Leading entries were identified by the judging panel, featuring experts from Arcadia, Google, Hotels.com, the IAB, GroupM and many more. Judges were tasked with pinpointing outstanding contributors to performance marketing across an ever-expanding range of categories.

Judges this year remarked on the clear objectives exhibited by entrants and strength of the applications, in addition to the tough decisions presented to the panel.

eBay’s uLink native app linking technology brings together the app and web-based world, allowing for a greater propensity to purchase via apps. We have evolved our linking process so that any publisher traffic that follows an affiliate link on their mobile device will be automatically redirected to the eBay app (dependent on preference settings). All user tracking is linked between the web environment and the app with the publisher now rewarded for, what would in other programmes be, an unattributed purchase.

See the full list here: https://www.performancemarketingawards.co.uk/2015/shortlist

PMA

For-Sale.co.uk (BC.net)

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We had the pleasure of catching up with our partner Bart Verschueren of BC.net. He runs a series of websites including For-Sale.co.uk, an online shopping search engine for quality, second-hand items. For-Sale.co.uk was created because of irrational price drops of second hand items. If you want to start promoting eBay’s products on your platform by becoming an affiliate like BC.net, your job will be to link buyers with sellers by promoting eBay items on your website, driving traffic and hopefully conversions!

 

How long have you partnered with eBay Partner Network and what first attracted you to working with them?

We’ve been partnered with eBay Partner Network for four years now with our French and Italian platforms, which now attract more than 4 million visitors per month. With a revenue share of around 75% and a wealth of used and new products put for sale by professional and private sellers, eBay Partner Network is probably the most competitive monetisation option for our business.

We started a couple of months ago in the UK with www.for-sale.co.uk and are seeing a visit increase of around 20% week over week since the beginning of the year. It’s growing really quickly now!

 

Which of ePN’s tools do you use and why?

Our goal is to provide our users with the highest quality used objects for their search. The eBay API is a fantastic tool to accomplish this. Its extensive list of search attributes enabled us to create optimised search algorithms to find the best bargains within eBay’s millions of items for sale.

ePN’s reporting is also really helpful. It offers details on all transactions generated by our traffic. By tying these conversions and earnings back to our own individual pages, we can identify the pages that are particularly worthwhile to improve, and the ones that are not…

For us, this is where analysis becomes especially interesting and valuable. It allows us to verify hypotheses made when looking at weekly or monthly aggregates, with details from the lowest level of your dataset. That’s something most affiliate platforms can’t offer.

 

Since working with ePN what specific aspect of the relationship has had the most impact on your business and why?

As I’ve said, the ePN tools and reporting capabilities are very powerful, but we would probably not have used them as well as we do now without the support of the ePN team. You could easily get overwhelmed by all the possibilities. The challenge was to find out what worked for our application, and the eBay team certainly helped!

 

What three pieces of advice would you offer other businesses thinking of becoming eBay partners?

Understand why people visit your site. If you have a blog about electric guitars and a page about rock in particular, you’ll probably know which guitar brands, bodies and pickup styles will suit with your readers. Use these product criteria to show your users the best electric guitars offered at the moment on eBay.

Take the time to go through the documentation of all of the eBay API’s. This can be hard going if you’re not technical, but well worth the effort. Ask the ePN team for support if you are struggling to find your way around.

And lastly, take a deep dive into the transaction reporting. Find out what are the drivers for your eBay revenues and new eBay users. Try to understand the numbers and verify your thoughts by setting up tests. Building up insights like this will help you define your next steps.

Introducing the Promotions and Sales Portal

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We’re pleased to announce the launch of a new tool to help partners find the best promotions, events and deals across eBay. The Promotions and Sales Portal makes it easy for you to view promotions for eBay-curated events in one place, and quickly share these deals with your visitors. The Promotions and Sales Portal is a resource that will make it easy for you to find promotions by site, category or a themed group. After you identify a promotion that would appeal to your visitors, you can easily generate a trackable affiliate link to an event or individual item. Promotions are currently available within the Fashion, Electronics, Home & Garden and Lifestyle categories, with more to be added in the future. At this time we support links for US, UK, DE, IT, FR, ES.

Here’s how you can get started:

  • Log into the publisher portal.
  • Select the Tools tab.
  • Select Promotions and Sales Portal
  • Select site, vertical or type.
  • Copy links to an event or to individual items by clicking the "Copy Link" button to save the link to your clipboard. This link will refer to the selected eBay promotion and include affiliate tracking to your Campaign ID.
  • Additional tips and FAQs can be found in the “How to get started” link at the top of the tool page.

It’s our intention that this tool will help you drive traffic and earnings by providing your visitors with the most relevant and timely deals across eBay. If you have any questions or feedback, please leave your thoughts in the comments below.

eBay Category change

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From the 9th of February, eBay will release category, item specifics and catalogue updates, with the goal of increasing item visibility, eliminating redundancies and improving the overall shopping experience on eBay. The following updates will be made within the categories listed below. (Click on the name of each programme to visualize the relative changes).

If you’re using Category IDs in your Custom Banners, RSS feeds, Link Generator, widgets or other configurations that use a Category ID, you’ll want to make sure that your category numbers align with these latest changes.

You can view details including the new category IDs by clicking on the relevant programmes:

AT AU CA  CAFR CH DE ES FR  IE RU UK US

News and Views: Black Friday & Cyber Monday Recap

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So the dust is beginning to settle after the madness of Black Friday and Cyber Monday. In this December issue of News and Views we’ll take a look at some of the insights that are rolling in as a result of the busiest (extended) weekend in commerce. According to the IMRG, an estimated £810m was spent online by British shoppers last Friday, meaning that Boxing Day has potentially been overtaken as the biggest shopping day of the year in the UK. These figures eclipsed initial estimates of £555m, with some 267,000+ orders being logged by 6pm on the Monday.

IBMOne of the most promising features worthy of note was the increase in mobile transactions. According to IBM, mobile accounted for over a third of all traffic on black Friday – up from last year’s 20% figure (right). What is most interesting is when we compare sales figures of mobile vs. tablet. Despite accounting for less than 15% of all traffic, over 16% of all sales were made on a tablet with a conversion rate just short of 5%!

PayPal, who sees $1 in every $6 of e-commerce go through its network, has also reported a 47% increase in the number of mobile payments this Thanksgiving, and a 62% increase on Black Friday over last year.

While various sources may be reporting a decline in sales last weekend on 2013, one thing is clear: the mobile and tablet customer base is growing rapidly and is showing no signs of slowing.

As always we welcome your feedback and comments.

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Black Friday, WOW Weekend and Cyber Monday Deals!

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It’s that time already, as the world gears up to its busiest online retail weekend of the year!  To ensure our partners can make the most of the festive spending, ePN is running a series of special events over the weekend offering up to 60% off selected items.* Starting on Friday 28th November at 8 am, and running until Saturday 29th November at 8am, the Black Friday promotions will kick off the weekend with huge volumes of traffic expected!

We’ll then follow this with our WOW Weekend promotion running from 8am Saturday 29th November until Monday December 1st at 8am – paving the way for the final Cyber Monday deals.

Monday 1st of December is best known as Cyber Monday, and marks the final day of the nation’s fevered shopping frenzy! As such we will be running our Cyber Monday deals from 8am Monday 1st through to Tuesday 2nd November at 8am.

The weekend’s promotions include gadget gifts such as:

  • Samsung Galaxy Gear
  • Apple iPad Air 2 16GB Wi-Fi Tablet
  • Apple iPad Mini 3 16GB

Home and garden items including:

  • Enzo Double beds
  • Stunning 3 Seater Designer Sofa Bed Leather Chrome New Black Brown Cream Red
  • Silentnight Goose Feather Pillow - 4 Pillows

Fragrances such as:

  • Versache Versus 50ml EDT
  • Kate Moss V/Muse 50ml EDT
  • Beckham Essence 30ml EDT

These campaigns offer you a great opportunity to capitalise on the year’s most active time of year.

Along with the dedicated Christmas Hub that is live over the course of the festive period, eBay will be running more special events (WOW Weekends), so make sure you stay updated by reading our blog for latest news!

As always we welcome your feedback and comments.

*Please note sellers and products will vary and are subject to availability.

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Publisher Stories: PAYBACK

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Tim Seewöster, Head of Digital Partnermanagement & Digital Sales, PAYBACK We have the pleasure of introducing you to another of eBay Partner Network’s publishers, PAYBACK. PAYBACK is the leading international multi-partner loyalty programme and the biggest multichannel marketing platform worldwide. In Germany, India, Mexico, Poland and Italy, customers can use PAYBACK to collect points from over 600 companies and redeem these for vouchers, rewards or Lufthansa miles, or donate them. In 2013, PAYBACK card holders collected points worth EUR 183 million and redeemed 96 percent of these! As a multichannel marketing platform, PAYBACK communicates via all channels – offline, online and via mobile – and, in doing so, provides the optimal combination of coverage and personalisation.

How do you work with ePN?

We use eBay within three channels: online, offline and mobile. We apply offline within print mailings, which we send about 60 million times per year. One mailing can have a circulation of up to 12 million. On our website, we place eBay in every campaign and at every product level. eBay is also part of our mobile strategy, for example within our mobile app. Here, users can collect points with their mobile device.

What do you like most about ePN?

What I like is the very professional support provided by the eBay Partner Network team. Additionally, its remuneration model is fair, transparent and easy to understand.

eBay’s campaign management does not push for holistic distribution, but rather focuses on guiding the user buying decision process. This ethos is very important to us and our partners as well. We agree with eBay’s shift toward a more targeted approach using its behavioral profiling to identify specific personalities, which should perform with better margins. We too have had positive experiences with this approach and are working to tap its full potential.

What are the tools’ advantages?

eBay’s biggest advantage is the depth of detail within its reports. These allow for exceptionally detailed analysis. If I want to know who bought which item at what time and where, then the tool incredibly useful. That being said, if you have never worked with this system or are relatively inexperienced when dealing with this volume of data, you may find it a challenge to digest at first.

What are the trends in e-commerce?

In my opinion, the current e-commerce trend is clearly about targeted marketing. The question of how to connect this to additional buying decisions as quickly as possible also ties in to this. That means I can provide targeted suggestions to somebody who just purchased an item, to buy a complementing additional item.

It is always difficult to guide customers in a buying decision process, and so we at PAYBACK asked ourselves “What does the customer actually buy? We noticed that, for example, a banner will convert better if the promoted item is displayed within the creative rather than displaying a generic mood or lifestyle image.

In short, keep everything relevant. We have experienced good results when focusing at this level. In our opinion, this is not only an important issue for PAYBACK, but for all service providers in this segment – whether it is loyalty just like us, price comparisons, or editorial content – the relevance is very important.

Where do you work together with eBay?

PAYBACK is largely a German programme. Here, we have a brand awareness of over 70 percent which puts us in a very strong position. We have also just been included by American Express, and plan to internationalise the PAYBACK business model. We just launched with the same corporate name in Italy. It is obviously beneficial that the colleagues who build the business in Italy work together with eBay and use their existing range. Of course, Italy will not be the only country within the loyalty programme. We are exploring activity in other countries in the future.

eBay UK kicks off first festive WOW Weekend this Friday!

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As part of our recently launched Christmas campaign, the first of our WOW Weekends will go live this Friday 14th November at 8 am, running until Monday 17th of November, 8 am. This is a fantastic opportunity to potentially boost your earnings, with up to 60% off RPP on selected lines across categories such as technology, fashion and home & garden. Selected items will be available for Click and Collect at Argos stores.

The promotions available will include great gadgets such as:

  • Samsung Galaxy S5 16GB
  • Nikon D3200 camera
  • LG 47LB650
  • Lynx 7" windows tablet
  • iPad mini 3 16Gb

For those looking to adorn their homes and gardens for the season, offers will include:

  • Krups Kp300240 White Nescafé Dolce Gusto Fontana Coffee Pod Machine
  • Royal Worcester Kwarx Crystal Glass Decanter & 4 Red Wine Glasses Gift Boxed Set
  • Silentnight Hollowfibre Duvet And Pillow Pair – Double

Fashion promotions will also be available, such as:

  • Superdry Women's Knitwear
  • Ralph Lauren Half Zip Rib Sweatshirt
  • Michael Kors Rose Watch

This campaign offers you a great opportunity to capitalise on some seasonal promotions and drive traffic to your site to boost conversion rates.

Along with the dedicated Christmas Hub that will be live over the course of the festive period, eBay will be running five more special events (WOW Weekends), so make sure you stay updated by reading our blog for latest news!

As always we welcome your feedback and comments.

*Please note sellers and products will vary and are subject to availability.

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eBay UK Launches its Christmas Campaign

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xmashead Today, eBay are pleased to announce the launch of our Christmas campaign on the UK eBay website. As well as featuring a main Christmas Hub over the course of the festive period, eBay will be running a total of six various special events (WOW Weekends) for you to take advantage of. Make sure you stay in the know by reading our blog for updates!

The campaign, running throughout October, November and December, will have a constant presence on the website for the duration of this period, with several Christmas boutiques (see below) to be promoted:

To support this presence, eBay will be running a digital campaign across several media channels including the example below. These will feature throughout the eBay UK website and also on other media outlets to support the campaign.

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Make sure you’re combining these promotions with the latest festive bonuses to make the most out of your Christmas returns!

As always we welcome your feedback and comments.

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Get 90 Days of eBay Market Research for Free

terapeak As a savvy publisher, you know to keep your ear to the ground for timely trends that drive people to search and buy. There are plenty of resources for research and trend spotting, and one excellent eBay-specific option is Terapeak.

To give you a view into the capabilities of this research platform, together with Terapeak, we’re offering eBay Partner Network publishers 90 days of free access, a $90 value. If you’re not already familiar with Terapeak, it uses eBay market data to provide historical trends and analytics across all eBay categories.

The web-based platform can help you evaluate supply and demand on eBay for specific items and categories over time, helping you to identify the top products for your niche. And by knowing what’s spurring interest or selling quickly on eBay, you have the opportunity to optimise by integrating these trends into your content to attract new visitors and drive more eBay buyers.

To get started, simply fill out this sign-up form within the next 7 days: http://value.terapeak.com/ebay-partner-network/. Please note that you’ll need to enter one of your campaign IDs to register so that we can verify your account with eBay Partner Network. Once you’ve signed up, you can review Terapeak’s website for resources that will teach you how to navigate and leverage the platform.

We hope this will serve as a valuable resource, and we are happy to provide this access to our valued partners.  If you have any questions about this offer or would like to provide feedback on this service, please visit: http://www.terapeak.com/contact/.

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Introducing eBay’s New Global Brand Campaign

global campaign eBay’s brand new global brand campaign, “Shop the World,” launches in Europe on 20th October 2014, showing how moments of inspiration can be instantly shoppable on eBay. The campaign highlights how eBay’s inventory paired with its leading multiscreen capabilities truly means anyone can shop anytime, anywhere.

The "Shop the World" campaign launched initially last week in the United States, and is being rolled out next in Australia, the United Kingdom and in Germany, with other markets to follow in 2015.

Designed to put eBay top-of-mind during the holiday season, this new campaign includes an extensive digital campaign in the UK, banner advertising and video content to inspire consumers. Each advertisement features several distinct moments of inspiration, with the item each shopper is ultimately inspired to purchase found on eBay. Themed collections of shoppable inventory coinciding with these moments of inspiration will also be shared on eBay.com.

By reinforcing eBay’s accessibility and selection, we hope your visitors will be more likely to click through from your site to eBay to make a purchase. You can also attract shoppers by sharing the themed collections that are most relevant to your audience, directing and connecting visitors who have viewed the brand campaign.

Take a peek at one of our example videos here, and let us know what you think!

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UK, DE & US Hot Categories: November

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UK, DE & US Hot Categories: October Welcome to the November edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our November predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphic to see What’s Hot this November:

UK Program

Suggestions: As Christmas season spending begins to take hold we see a sharp rise in everything gift related as the “collectibles” category experiences prolonged high levels of activity. “Home & Garden” also experiences a lift in activity as focus shifts from outside to the home, restocking and revamping last year’s winter essentials and décor.

 DE Program

Suggestions: Due to the cold season, the children’s playroom shifts from the garden back into the house. What’s more, the first preparations for Christmas start in November, with toys from ‘LEGO’ and ‘Playmobil’ within the “Collectibles” category proving very popular throughout the entire month. Within “Lifestyle”, the sub-category ‘Skisport & Snowboarding’ still spikes in November. The “Home & Garden” category is also booming. Here, the sub-categories ‘Feste & Besondere Anlässe’, ‘Installation’, ‘Kamine & Kaminzubehör’ and ‘Lampen & Licht’ are very popular.

 US Program

Suggestions: Similar to the UK program the US sees a sharp rise “Collectibles” sales as Christmas spending increases in anticipation for the big day. “Home & Garden” shows promise as ‘kids craft’ and ‘holiday & seasonal décor’ mirror the festivities as families come together.

 Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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eBay Site Feed Deprecation

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DE and UK Pricing Adjustment A few days ago it came to our attention that some partners were having difficulty utilizing eBay site RSS feeds in an affiliate capacity. After taking a closer look at the issue, our team determined that these legacy feeds should not be used for this purpose. Additionally, the ability to create new feeds using this process was removed from the site a while ago.

Most of the feeds are currently up and running – with the exception of Spain, France and Switzerland – which will be restored on Monday. However, even though the technical team have worked to get these site feeds restored in the short term, they will be going offline permanently in the coming weeks. Our strong recommendation is for anyone currently using these site feeds to, instead, utilize our ePN RSS Feed Tool.

If you have any questions, please Contact Us or email us at: epn-cs-english@ebay.com.

UK, DE & US Hot Categories: September

UK, DE & US Hot Categories: SeptemberWelcome to the September edition of eBay Partner Network’s Hot Categories forecast. In this post we outline our September predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphic to see What’s Hot this September:

UK Program

 Suggestions: As the UK summer draws to a close we see the shift from outdoor to indoor “Home & Garden” sales on the rise, with subcategories such as “Fireplaces & Accessories” and “Heating/Cooling/Air” experiencing a spike. September also appears to be a month for events, with “Fancy Dress & Period Costume” and “Celebrations & Occasions” picking up across the latter half of the month.

DE Program

 Suggestions: Just like the previous month, September could also be a month in which the Home & Garden category shows a higher traffic than in other seasons. Here especially the sub-categories Kamine & Kaminzubehör as well as Kleidung, Schuhe & Accessoires and Waschmaschinen & Trockner seem to be very popular. Furthermore, it is advisable to increasingly advertise within the Lifestyle category, especially within the sub-categories Kultur & Events, Kurzreisen and Sport. Additionally Kindermode, Schuhe & Accessoires within the category fashion spikes for the entire month’s duration.

US Program

 Suggestions: September certainly is a month for events, action and drama with both “Sports Tickets” and “Costumes, Re-enactment, Theatre” subcategories forecast to show sustained levels of sales over the entire month. September also shows sign of an impending baby boom as “Baby & Toddler Clothing” spike for a solid three weeks.

Remember: If you are intending to publish content based on individual weeks, bear in mind timing. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/ Mobile & Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we will post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then reactively adjust your performance strategy to align with the forecast. Simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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Maximising mobile success with ePN

Maximising Mobile Success with ePN6.docxMaximising mobile success with ePN The mobile revolution is continuing at a very fast pace, and here at ePN we believe this presents a huge opportunity for our affiliates to grow their businesses. Consumer shopping and spending habits are shifting, and mobile devices are increasingly becoming the primary personal computing platform, with more and more people browsing and purchasing goods via their smartphones and tablets.

The case for going mobile is clear from our own statistics – as a global leader in mobile e-commerce, eBay processed more than more than $US 20 billion in mobile commerce transactions in 2013, with users using mobile devices to access no less than 40 per cent of listings in the fourth quarter of 2013 alone.

The most successful affiliates will be those that are proactively creating mobile-focused strategies that deliver a seamless consumer experience across all devices, to help to increase not only their reach, but critically, also their conversion rates, thereby staying ahead of the competition.

By tracking the mobile traffic to your site, you can measure how successful your mobile strategy has been, and identify which tactics are having the most impact. Below is a reminder of how to retrieve your mobile traffic report, including a screenshot of what the report graph looks like, and some frequently asked questions.

1. Where can I see the mobile traffic to my site?

Remember, there are a couple of ways to see your mobile traffic in the reports you’re already using.

  • Go to the Reports Tab >> Run Report and select “Mobile Traffic” for Traffic Type.  You’ll see your daily report and graph just like you’re used to seeing with your classic traffic.

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  • Go to the Reports tab >> Download Reports and run a Transaction Download Report.  This report has a column marked “Traffic Type” that indicates whether your traffic is mobile or classic.  Please note that we’ve also added a column for “Item Name.”  This doesn’t have anything to do with mobile specifically, but we know it’s something you’ve been asking for.

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2. What does ePN classify as web and mobile traffic?

We define traffic type based on the device.  Web or “classic” traffic is defined as traffic which occurs on a desktop or laptop computer. Mobile traffic is traffic that occurs on a mobile device like a smartphone or tablet.

3. How will ePN track my mobile traffic clicks, purchases and other activity?

ePN tracks mobile traffic clicks, purchases and activity in the same way we do for classic traffic.

4. What commission model applies to mobile traffic?

The same payment structure that you’re currently on for classic traffic is also applicable to mobile traffic.

5. I don’t have a mobile site, can I still get compensated for mobile traffic?

Yes. Publishers do not need a mobile website to drive mobile traffic. When your website is accessed on a mobile device the traffic will be detected and reported as mobile traffic.

6. What tools does ePN offer to support mobile?

There are several ways you can capture additional revenue by directing your mobile visitors to eBay, with the help of ePN tools. Mobile compatible tools include text links, RSS product feeds, HTML custom banners and the API.

We also offer a Mobile Tool ID, which publishers can integrate into their links, providing statistics that will be available via the Tool Report as part of the ePN publisher interface.

If you have any questions, feel free to contact the team on our social channels!

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