Welcome to the November edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our November predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories.
Use the below graphic to see What’s Hot this November:
Suggestions: As Christmas season spending begins to take hold we see a sharp rise in everything gift related as the “collectibles” category experiences prolonged high levels of activity. “Home & Garden” also experiences a lift in activity as focus shifts from outside to the home, restocking and revamping last year’s winter essentials and décor.
Suggestions: Due to the cold season, the children’s playroom shifts from the garden back into the house. What’s more, the first preparations for Christmas start in November, with toys from ‘LEGO’ and ‘Playmobil’ within the “Collectibles” category proving very popular throughout the entire month. Within “Lifestyle”, the sub-category ‘Skisport & Snowboarding’ still spikes in November. The “Home & Garden” category is also booming. Here, the sub-categories ‘Feste & Besondere Anlässe’, ‘Installation’, ‘Kamine & Kaminzubehör’ and ‘Lampen & Licht’ are very popular.
Suggestions: Similar to the UK program the US sees a sharp rise “Collectibles” sales as Christmas spending increases in anticipation for the big day. “Home & Garden” shows promise as ‘kids craft’ and ‘holiday & seasonal décor’ mirror the festivities as families come together.
Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.
Make sure you check back again next month for the latest forecasts!
How do we define a ‘Hot Category’?
Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.
So how does it work?
Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.
Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.
Questions? Don’t hesitate to get in touch.
*All data has been aggregated at weekly level for every level 2 category across the following time frames:
- UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
- DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
- US program – Transaction data on US site from 2013-03-31 to 2014-04-11
As always we welcome your feedback and comments.
Follow us on Twitter
Join us on LinkedIn
Read our blog