Cyber Monday

News and Views: Black Friday & Cyber Monday Recap

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So the dust is beginning to settle after the madness of Black Friday and Cyber Monday. In this December issue of News and Views we’ll take a look at some of the insights that are rolling in as a result of the busiest (extended) weekend in commerce. According to the IMRG, an estimated £810m was spent online by British shoppers last Friday, meaning that Boxing Day has potentially been overtaken as the biggest shopping day of the year in the UK. These figures eclipsed initial estimates of £555m, with some 267,000+ orders being logged by 6pm on the Monday.

IBMOne of the most promising features worthy of note was the increase in mobile transactions. According to IBM, mobile accounted for over a third of all traffic on black Friday – up from last year’s 20% figure (right). What is most interesting is when we compare sales figures of mobile vs. tablet. Despite accounting for less than 15% of all traffic, over 16% of all sales were made on a tablet with a conversion rate just short of 5%!

PayPal, who sees $1 in every $6 of e-commerce go through its network, has also reported a 47% increase in the number of mobile payments this Thanksgiving, and a 62% increase on Black Friday over last year.

While various sources may be reporting a decline in sales last weekend on 2013, one thing is clear: the mobile and tablet customer base is growing rapidly and is showing no signs of slowing.

As always we welcome your feedback and comments.

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Black Friday, WOW Weekend and Cyber Monday Deals!

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It’s that time already, as the world gears up to its busiest online retail weekend of the year!  To ensure our partners can make the most of the festive spending, ePN is running a series of special events over the weekend offering up to 60% off selected items.* Starting on Friday 28th November at 8 am, and running until Saturday 29th November at 8am, the Black Friday promotions will kick off the weekend with huge volumes of traffic expected!

We’ll then follow this with our WOW Weekend promotion running from 8am Saturday 29th November until Monday December 1st at 8am – paving the way for the final Cyber Monday deals.

Monday 1st of December is best known as Cyber Monday, and marks the final day of the nation’s fevered shopping frenzy! As such we will be running our Cyber Monday deals from 8am Monday 1st through to Tuesday 2nd November at 8am.

The weekend’s promotions include gadget gifts such as:

  • Samsung Galaxy Gear
  • Apple iPad Air 2 16GB Wi-Fi Tablet
  • Apple iPad Mini 3 16GB

Home and garden items including:

  • Enzo Double beds
  • Stunning 3 Seater Designer Sofa Bed Leather Chrome New Black Brown Cream Red
  • Silentnight Goose Feather Pillow - 4 Pillows

Fragrances such as:

  • Versache Versus 50ml EDT
  • Kate Moss V/Muse 50ml EDT
  • Beckham Essence 30ml EDT

These campaigns offer you a great opportunity to capitalise on the year’s most active time of year.

Along with the dedicated Christmas Hub that is live over the course of the festive period, eBay will be running more special events (WOW Weekends), so make sure you stay updated by reading our blog for latest news!

As always we welcome your feedback and comments.

*Please note sellers and products will vary and are subject to availability.

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News and Views: Festive Forecasts

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In November’s edition of News and Views, we take a look at the upcoming festive spend predictions. Black Friday, Cyber Monday, Christmas and Thanksgiving are all within the next two months so now is the time to get ahead and start planning your festive campaigns and strategies.

 Customer Growth Partners expects the consumer electronics category to experience growth of more than 4% this season. With such a competitive environment, customers will be hugely price sensitive – always on the lookout for the latest and best bargains. According to the CFI Group, between November 28 and December 1, nearly 30 percent of consumers spend more than 50% of their total festive budgets! This is a huge opportunity and one that affiliates should take full advantage of – keep up to date of all upcoming Super Weekends on our blog.

 Sage Pay has forecast online spending to top £13 billion this Christmas, an equivalent of an 18% boost on last year’s spending. “With record online spending predicted for Christmas 2014, it’s never been more important for small businesses to be online,” said Simon Black, chief executive of Sage Pay.

 Mobile traffic accounted for nearly 20% of all online traffic last cyber Monday, with tablets making up an additional 11.5% according to IBM. However, when it comes to making the sale, tablets drove a significantly higher percentage, driving 11.7% of all online sales, more than double that of smartphones (5.5%).

 eBay Partner Network’s Hot Categories for the next  two months will also be worth noting to make sure you’re publishing the most relevant and successful campaigns for you.

 As always we welcome your comments and feedback.

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