UK, DE & US Hot Categories: December


Welcome to the December edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our December predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories.

What’s Hot?

Use the below graphics to see What’s Hot this December:

UK Program

Suggestions: It comes as no surprise that sales across the board are spiking this December. Collectibles, Electronics and Fashion categories are strong contenders as the obvious gift choices this Christmas. It is worth noting almost all categories stop spiking during the last week of December as the UK takes a moment to catch its breath.

DE Program

Suggestions: It’s all about December Christmas shopping! Toys and Gadgets are very popular, along with jewellery and watches within the Fashion category. Model railways and indoor racing are also strong choices within “Home & Garden”. Those who want to escape the festive madness are booking last minute get-aways to the snowy mountains or beach. As a result, the Lifestyle category is booming with short trips and winter sport orders. 

US Program

Suggestions: Similar to the UK programme, the first three weeks of December see spikes almost across the board with Collectibles, Electronics, Fashion and Home & Garden fulfilling the Christmas wish lists. Electronics sees prolonged spikes throughout the entire month with iPads, Tablets, eBook Readers, Video Games and Vide Consoles staying strong right into the final weeks of the year.

Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

 *All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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