EPN Hot Categories

UK, DE & US Hot Categories: October

UK, DE & US Hot Categories: OctoberWelcome to the October edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our October predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphic to see What’s Hot this October:

UK Program

Suggestions: “Home& Garden” remains a Hot Category this October with a range of sub-categories and items spiking throughout the month. Replacement Parts & Tools for electronics also offer a steady level of demand, with an extensive range of accompanying categories showing intermittent peaks.

DE Program

Suggestions: Summer is drawing to an end and this can also be seen in the sales figures. According to our last year’s analysis, the preparations for the upcoming winter and ski sports season start in October since Ski sports & Snowboarding within the Lifestyle category spikes for almost the entire month. Furthermore, Home & Garden still booms with Feste & Besondere Anlässe, Installation and Kamine & Kaminzubehör being very popular. Within the Collectibles category, LEGO and Playmobil toys will be in great demand so it may be worth promoting these sub-categories in October.

US Program

 Suggestions: October forecasts include consistently high levels of demand across multiple categories such as “Home & Garden”, “Fashion”, “lifestyle” or “Collectibles” – each of which offer selections that spike for the duration of the month.  Publishers should, where possible, focus on these categories as “Electronics” and “Business & Industrial” offer little activity in comparison.

Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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UK, DE & US Hot Categories: August forecast

eBay-Partner-Network-Launches-Hot-Categories-forecast.jpg

UK, DE & US Hot Categories: August forecastWelcome to the August edition of eBay Partner Network’s Hot Categories forecast. In this post we outline our August predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphic to see What’s Hot this August:

UK Program

Suggestions: The summer holiday season is truly upon us with accommodation, camping & hiking, and canoeing & Kayaking sub-categories showing sustained high levels of activity this August. The Home & Garden category also continues to complement the summer sun with Garden & Patio furniture spiking for the entire month’s duration.

It’s also worth noting the “back to school” season begins end of August, with parents frantically restocking their stationery and school equipment supplies toward September.

DE Program

Suggestions: August is an ideal month for outdoor activities. This is why articles within the Home & Garden category are very popular for multiple weeks. This can be seen especially in the sub-categories such as Sauna & Swimming Pool as well as Ponds, Streams and Fountains. Water sports also seems to be very popular during this month. Therefore, it is advisable to increasingly advertise within the Lifestyle category. In particular, the sub-categories Boat Sports and Further Water Sports are forecast to benefit from the August sun.

US Program

Suggestions: “Half books” and “Textbooks” are forecast prolonged spikes over the whole of August. Note that from the 4th – 18th Kids’ Clothing, Shoes & Accessories also spike – it might be worth considering running complementing campaigns for this period provided it suits your target demographic.

Remember: If you are intending to publish content based on individual weeks, bear in mind timing. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion / Women’s Clothing or Electronics / Mobile & Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we will post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then reactively adjust your performance strategy to align with the forecast. Simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

Follow us on Twitter

Join us on LinkedIn

Read our blog