Hot Categories

DE & US Hot Categories: January

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Welcome to the New Year’s edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our January predictions for the DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphics to see What’s Hot this January:

DE Program

Suggestions: In January, the sub-categories “iPad, Tablet & eBook Zubehör”, “Konsolen” as well as “Software” within “Electronics” are very popular. Due to the low temperatures, the children’s playroom still is in the house – this is why it is useful promoting “Modelleisenbahn Spur H0” and “Rennbahnen & Slotcars” within the “Home & Garden” category. “Skisport & Snowboarding” and “Weitere Sportarten”.

US Program

Suggestions: The Electronics category is forecast a strong month this January, with “Computer Components & Parts” and “Video Game Consoles” both experiencing high levels of traffic for the duration of the month. Other complementing sub categories such as “Video Game Accessories” and “iPad/Tablet/eBook Accessories” are also predicted traffic spikes as we head into the New Year.

Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

 

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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UK, DE & US Hot Categories: December

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Welcome to the December edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our December predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories.

What’s Hot?

Use the below graphics to see What’s Hot this December:

UK Program

Suggestions: It comes as no surprise that sales across the board are spiking this December. Collectibles, Electronics and Fashion categories are strong contenders as the obvious gift choices this Christmas. It is worth noting almost all categories stop spiking during the last week of December as the UK takes a moment to catch its breath.

DE Program

Suggestions: It’s all about December Christmas shopping! Toys and Gadgets are very popular, along with jewellery and watches within the Fashion category. Model railways and indoor racing are also strong choices within “Home & Garden”. Those who want to escape the festive madness are booking last minute get-aways to the snowy mountains or beach. As a result, the Lifestyle category is booming with short trips and winter sport orders. 

US Program

Suggestions: Similar to the UK programme, the first three weeks of December see spikes almost across the board with Collectibles, Electronics, Fashion and Home & Garden fulfilling the Christmas wish lists. Electronics sees prolonged spikes throughout the entire month with iPads, Tablets, eBook Readers, Video Games and Vide Consoles staying strong right into the final weeks of the year.

Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

 *All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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UK, DE & US Hot Categories: October

UK, DE & US Hot Categories: OctoberWelcome to the October edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our October predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphic to see What’s Hot this October:

UK Program

Suggestions: “Home& Garden” remains a Hot Category this October with a range of sub-categories and items spiking throughout the month. Replacement Parts & Tools for electronics also offer a steady level of demand, with an extensive range of accompanying categories showing intermittent peaks.

DE Program

Suggestions: Summer is drawing to an end and this can also be seen in the sales figures. According to our last year’s analysis, the preparations for the upcoming winter and ski sports season start in October since Ski sports & Snowboarding within the Lifestyle category spikes for almost the entire month. Furthermore, Home & Garden still booms with Feste & Besondere Anlässe, Installation and Kamine & Kaminzubehör being very popular. Within the Collectibles category, LEGO and Playmobil toys will be in great demand so it may be worth promoting these sub-categories in October.

US Program

 Suggestions: October forecasts include consistently high levels of demand across multiple categories such as “Home & Garden”, “Fashion”, “lifestyle” or “Collectibles” – each of which offer selections that spike for the duration of the month.  Publishers should, where possible, focus on these categories as “Electronics” and “Business & Industrial” offer little activity in comparison.

Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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Read our blog

UK, DE & US Hot Categories: September

UK, DE & US Hot Categories: SeptemberWelcome to the September edition of eBay Partner Network’s Hot Categories forecast. In this post we outline our September predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphic to see What’s Hot this September:

UK Program

 Suggestions: As the UK summer draws to a close we see the shift from outdoor to indoor “Home & Garden” sales on the rise, with subcategories such as “Fireplaces & Accessories” and “Heating/Cooling/Air” experiencing a spike. September also appears to be a month for events, with “Fancy Dress & Period Costume” and “Celebrations & Occasions” picking up across the latter half of the month.

DE Program

 Suggestions: Just like the previous month, September could also be a month in which the Home & Garden category shows a higher traffic than in other seasons. Here especially the sub-categories Kamine & Kaminzubehör as well as Kleidung, Schuhe & Accessoires and Waschmaschinen & Trockner seem to be very popular. Furthermore, it is advisable to increasingly advertise within the Lifestyle category, especially within the sub-categories Kultur & Events, Kurzreisen and Sport. Additionally Kindermode, Schuhe & Accessoires within the category fashion spikes for the entire month’s duration.

US Program

 Suggestions: September certainly is a month for events, action and drama with both “Sports Tickets” and “Costumes, Re-enactment, Theatre” subcategories forecast to show sustained levels of sales over the entire month. September also shows sign of an impending baby boom as “Baby & Toddler Clothing” spike for a solid three weeks.

Remember: If you are intending to publish content based on individual weeks, bear in mind timing. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/ Mobile & Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we will post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then reactively adjust your performance strategy to align with the forecast. Simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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Read our blog

UK, DE & US Hot Categories: August forecast

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UK, DE & US Hot Categories: August forecastWelcome to the August edition of eBay Partner Network’s Hot Categories forecast. In this post we outline our August predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphic to see What’s Hot this August:

UK Program

Suggestions: The summer holiday season is truly upon us with accommodation, camping & hiking, and canoeing & Kayaking sub-categories showing sustained high levels of activity this August. The Home & Garden category also continues to complement the summer sun with Garden & Patio furniture spiking for the entire month’s duration.

It’s also worth noting the “back to school” season begins end of August, with parents frantically restocking their stationery and school equipment supplies toward September.

DE Program

Suggestions: August is an ideal month for outdoor activities. This is why articles within the Home & Garden category are very popular for multiple weeks. This can be seen especially in the sub-categories such as Sauna & Swimming Pool as well as Ponds, Streams and Fountains. Water sports also seems to be very popular during this month. Therefore, it is advisable to increasingly advertise within the Lifestyle category. In particular, the sub-categories Boat Sports and Further Water Sports are forecast to benefit from the August sun.

US Program

Suggestions: “Half books” and “Textbooks” are forecast prolonged spikes over the whole of August. Note that from the 4th – 18th Kids’ Clothing, Shoes & Accessories also spike – it might be worth considering running complementing campaigns for this period provided it suits your target demographic.

Remember: If you are intending to publish content based on individual weeks, bear in mind timing. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion / Women’s Clothing or Electronics / Mobile & Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we will post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then reactively adjust your performance strategy to align with the forecast. Simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

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eBay Partner Network Launches Hot Categories forecast

eBay Partner Network Launches Hot Categories forecastKeeping content fresh and relevant is tough. That is why eBay Partner Network is launching its Hot Categories insights. We are pleased to announce that from June onwards we will be providing our publishers with a monthly forecast of categories that will be high in demand across the UK, DE and US marketplaces. Based on previous peaks and troughs in sales traffic, we will share a month-by-month model with you, predicting what categories we believe are going to help you grow your business. How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion / Women’s Clothing or Electronics / Mobile & Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we will post the categories we expect to spike on our blog. Using previous datatrends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, and which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast.

Multiple Spikes

Certain categories spike on multiple weeks. Not only does this give you the opportunity to capitalise again and again, you could even design entire campaigns based on this knowledge. The following graphic outlines which categories are forecast to experience multiple spikes across the year and when*. With this information in your tool kit you can host semi-dedicated campaigns for extended periods, safe in the knowledge that your visitors want to see them.

UK, US, DE

Please note that this shows only the categories that spike on multiple occasions. You’ll need to check in each month to keep up-to-date with the full monthly breakdown of individual spikes.

Make sure you don’t miss the first edition of our Hot Categories forecast on the 25th of June.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

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Read our blog