affiliate marketing

News and Views: Festive Forecasts

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In November’s edition of News and Views, we take a look at the upcoming festive spend predictions. Black Friday, Cyber Monday, Christmas and Thanksgiving are all within the next two months so now is the time to get ahead and start planning your festive campaigns and strategies.

 Customer Growth Partners expects the consumer electronics category to experience growth of more than 4% this season. With such a competitive environment, customers will be hugely price sensitive – always on the lookout for the latest and best bargains. According to the CFI Group, between November 28 and December 1, nearly 30 percent of consumers spend more than 50% of their total festive budgets! This is a huge opportunity and one that affiliates should take full advantage of – keep up to date of all upcoming Super Weekends on our blog.

 Sage Pay has forecast online spending to top £13 billion this Christmas, an equivalent of an 18% boost on last year’s spending. “With record online spending predicted for Christmas 2014, it’s never been more important for small businesses to be online,” said Simon Black, chief executive of Sage Pay.

 Mobile traffic accounted for nearly 20% of all online traffic last cyber Monday, with tablets making up an additional 11.5% according to IBM. However, when it comes to making the sale, tablets drove a significantly higher percentage, driving 11.7% of all online sales, more than double that of smartphones (5.5%).

 eBay Partner Network’s Hot Categories for the next  two months will also be worth noting to make sure you’re publishing the most relevant and successful campaigns for you.

 As always we welcome your comments and feedback.

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Industry Reports Showcase Opportunities for Affiliate Marketers

The affiliate marketing and online advertising industry is a dynamic, constantly changing space. Moving forward, we’ll use this blog to share stories and news that would be of interest to our partners. If you uncover anything you’d like to share, please comment below.  

In the past weeks, several reports have been released that unveil new opportunities for online advertisers and affiliate marketers.

In the UK, WeSEE found more than half of consumers surveyed think online advertising targeting is too simplistic. In the valuable 18-25 year old demographic, more than 70% want more targeted adverts. Brands and marketers that personalise their campaigns have a much greater chance of capturing click throughs that lead to greater revenue.

According to ZenithOptimedia, that revenue opportunity will grow even more in 2013, with global advertising expenditure increasing by 3.9% to approximately £332.5 billon (USD $518 billion).  Encouragingly for our affiliates, internet advertising is leading the charge with 14.4% growth; within that space, display is the fastest growing medium with 20% annual growth.

Fortunately, if you’re an affiliate in the UK, you’ll reap bigger rewards than your US counterparts – Kenshoo found that the average CPC in the UK is $.44, compared to the US’s $.38. Interestingly, adverts optimised for PCs and laptops received the most clicks (72%) and dedicated ad spend (75%), followed by tablets, then smartphones.

Have you seen any other recent news that impacts affiliates? If so, let us know in the comments section below.