ePN

Updates to the New Mobile Experience for iOS 9 Users

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Last month, we introduced an enhanced mobile visitor experience to help you boost mobile conversions. Today, we’re happy to announce that we’ve expanded this mobile experience to include homepage and search results pages, in addition to view item pages, for visitors using iOS 9. Now, mobile visitors using iOS 9 who click through to the eBay homepage, search results page or a view item listing page and already have the eBay app installed will automatically be directed to view that page in the app.

Visitors using other mobile operating systems will receive this experience for item listing pages only, with plans to add this functionality for Android users coming in the future. Visitors who don’t have the app installed will receive the mobile web experience, with no prompt to download the app.

Remember that you can view clicks, transactions, and conversion rates for desktop, mobile app and mobile web traffic in the Mobile Landing Page Report, accessible from the Reports tab under “Mobile” in the Publisher Portal.

Due to iOS limitations, the opt out instructions previously provided will not work for visitors using iOS 9. However, we’ve seen an increase in conversion rates with this new mobile flow, and hope that you are excited about providing this improved experience.

If you have any questions or feedback on this new mobile visitor experience, let us know in the comments below.

The improved mobile experience with eBay Partner Network is now live

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The enhanced mobile visitor experience is now live globally! This new experience was developed to help you boost conversion rates for your mobile visitors. Mobile visitors who click through to an item listing page and already have the eBay app installed are now automatically directed to view the listing in the app. Visitors who don’t have the app installed receive the mobile web experience, with no prompt to download the app.

Your mobile traffic can be viewed in the Mobile Landing Page Report, which is now live and can be accessed on the Reports tab under “Mobile” in the ePN Portal. This report provides a breakdown of clicks, transactions, and conversion rates for desktop, mobile app and mobile web traffic across all programs. You will also notice an improved, more modern interface. Consider this a sneak peek into the future of ePN, as we work to create better tools and experiences for our publishers.

Please note: we are working to provide iOS9 support in the near future. If for some reason you’d like to opt out of continuing to offer this improved experience, you can do this by following the instructions below. However, we strongly recommend that you do not opt out, as testing has shown improved conversion rates, which of course will help you increase your earnings!

To opt out of the enhanced mobile experience: Add the parameter &ul_noapp=true to the View Item URL, or MPRE, but not the rover link. The sequence in which the parameter is added does not matter; it should just be added and encoded as part of the View Item URL.

So, for example: A sample View Item URL is: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8

Whereas a sample rover link pointing to this item might look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=5575006797&toolid=10001&campid=5337059717&customid=&mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FDell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD%2F371407265256%3Fhash%3Ditem5679991de8

You’ll append the View Item URL with the &ul_noapp=true opt out parameter, so it would look like this: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8&ul_noapp=true

The rover version of this would look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=5575006797&toolid=10001&campid=5337059717&customid=&mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FDell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD%2F371407265256%3Fhash%3Ditem5679991de8%26ul_noapp%3Dtrue

If you have any questions, please reach out to ePN Customer Support at ePN-cs-english@ebay.com

Important Notice for Publishers in the German Program

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Please see below for upcoming eBay Partner Network (ePN) requirement for publishers who advertise in Germany. What is the Requirement? Many publishers in Germany are already familiar with German base price (“Grundpreis”) rules associated with the German law “Preisangabenverordnung“. One of the law’s requirements is that certain items, when advertised with a price by a professional dealer towards a consumer, must also express the price per relevant unit (e.g., price per milliliter, gram, etc.). The law applies to products sold prepackaged, in open packages, or without wrapping, by weight, volume, length or area (e.g., chocolate, motor oil, sewing thread, perfume, etc.). For more information on this law, please see the following page from eBay’s German site: http://pages.ebay.de/rechtsportal/gewerbliche_vk_11.html

Who Is Affected? All advertisers and publishers in Germany must comply with this law. eBay sellers today provide unit price information when listing items on eBay’s German site and, beginning November 15, 2015, ePN will require all publishers who advertise items on eBay’s German site to comply.

What Do Publishers Need to Do? As noted above, all publishers who advertise items on eBay’s German site need to display unit price where applicable. The compliance steps involved differ depending on which tools a publisher uses.

  • Unit Price information is already available through eBay’s Finding API (UnitPriceInfo), so publishers who use this API are already able to comply
  • For publishers who use ePN’s feeds, ePN is making a change to ensure that we pull unit price information from our Finding API into our feeds. eBay uses the UnitType and UnitQuantity values and the item’s listed price to calculate and display per-unit pricing. For publishers who already ingest our feeds, you will need to reconfigure to ingest the new UnitPrice field for display on your site where prices are advertised.
  • Publishers who use other ePN tools (e.g., Creatives Generator, Link Generator, etc.) but who manually add price information to ads will need to ensure compliance as well.

When Is the Change to ePN Feeds Taking Place? The changes to ePN feeds described above will be completed by October 19th. ePN publishers will need to comply by November 15, 2015. After November 15, ePN may take action against individual publishers who are out of compliance.

Please write to ePN Customer Support at ePN-cs-english@ebay.com if you have any questions on this.