epn mobile

Updates to the New Mobile Experience for iOS 9 Users

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Last month, we introduced an enhanced mobile visitor experience to help you boost mobile conversions. Today, we’re happy to announce that we’ve expanded this mobile experience to include homepage and search results pages, in addition to view item pages, for visitors using iOS 9. Now, mobile visitors using iOS 9 who click through to the eBay homepage, search results page or a view item listing page and already have the eBay app installed will automatically be directed to view that page in the app.

Visitors using other mobile operating systems will receive this experience for item listing pages only, with plans to add this functionality for Android users coming in the future. Visitors who don’t have the app installed will receive the mobile web experience, with no prompt to download the app.

Remember that you can view clicks, transactions, and conversion rates for desktop, mobile app and mobile web traffic in the Mobile Landing Page Report, accessible from the Reports tab under “Mobile” in the Publisher Portal.

Due to iOS limitations, the opt out instructions previously provided will not work for visitors using iOS 9. However, we’ve seen an increase in conversion rates with this new mobile flow, and hope that you are excited about providing this improved experience.

If you have any questions or feedback on this new mobile visitor experience, let us know in the comments below.

June Summer Promotion: Focus on Mobile

ebayMobile Here at ePN we like nothing more than recognising our publisher’s hard work and contributions to the programme. That is why for the whole of June (1st – 30th) we are launching a summer promotion scheme that offers publishers active in the UK program the chance to earn percentage bonuses based on their earnings.

But wait, that’s not all!

We’re offering partners the chance to earn even more depending on which channel your earnings come from. Mobile has seen rapid growth of late and we want to make sure that you are not missing out on its huge potential. That is why we are offering even larger percentage bonuses to earnings stemming from mobile (as opposed to ‘classic earnings’).

So how does it work?

It’s very simple; your bonus will be calculated by comparing this June’s earnings to April 2014. Use the following tables to see the individual bonus brackets.

Mobile/Tablet:
Increase earnings 10% - Bonus of 15% on all mobile earnings
Increase earnings 20% - Bonus of 25% on all mobile earnings
Increase earnings 30% - Bonus of 35% on all mobile earnings
Increase earnings 40% - Bonus of 45% on all mobile earnings

 

Classic/Desktop:
Increase earnings 10% - Bonus of 10% on all classic earnings
Increase earnings 20% - Bonus of 20% on all classic earnings
Increase earnings 30% - Bonus of 30% on all classic earnings

 

So there you have it! Need some tips on boosting those mobile conversions? Make sure you haven’t missed our recent Focus on Mobile and Boost Email Conversions with Mobile blogs! If you’re after even more tips and tricks, why not start a discussion on our LinkedIn? We’d love to help so get in touch!

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Focus on Mobile: Tips to Boost Email Conversions

MobileUpdateLately we’ve been talking about mobile growth and the use of mobile-focused strategies as a way for our partners to tap into new revenue streams. As we mentioned in our previous blog post on the topic, nearly a quarter of the global population now owns a mobile device, presenting a big opportunity for marketers.

One of the key areas where affiliates can really move the needle is with email campaigns. Email is one of the most common activities performed via mobile, with 91% of smartphone users and 69% of tablet owners using their respective mobile devices to send and receive email (source).

Please note: You’ll need to get approval for a special business model with ePN before you start promoting via email. We’ve outlined the steps in detail at the bottom of this post.

Here are a few best practices to help get you started.

Keep Subject Lines Focused

With nearly two-thirds of all email opens taking place on mobile devices (source), this is a key entry point for ecommerce. To increase the likelihood that your email actually gets read, the first step is to examine your subject lines. Aim to keep your subject line copy between six to 10 words and under 50 characters, as a study from Retention Science found that this resulted in a 7% higher open rate than longer messages.

Other subject line considerations include identifying your company, hinting at the content inside and mentioning an offer. Focused, concise messages will help ensure that your entire subject is delivered and understood, rather than chopped due to mobile email client character constraints or disregarded due to irrelevance.

Be Accessible

Once you’ve passed the hurdle of getting the open and your message is in front of your mobile audience, focus on optimizing the email design for viewing across multiple mobile devices. This matters to your recipients: 83% of consumers say a seamless experience across all devices is somewhat or very important (source).

Mobile-optimized and responsive email templates will keep you on the right track to make sure that no matter what device your recipients are using, they’ll be able to enjoy a consistent experience. A design that lends itself to quick mobile scanning – by using appropriately sized header text, dividing lines and clear paragraph breaks are more appealing to mobile readers.

Be Personable

Approximately 64% of consumers report that they subscribe to brand emails, and 84% of those have made a purchase after receiving a brand email – for reasons ranging from deals offered to subtle reminders of something specific the recipient needed. To get to this point, put yourself in your audience’s shoes.

As you’ve likely experienced yourself, imagine them taking a few quick minutes during a busy, on-the-go day to scan their inbox. To grab and retain attention, it’s important to speak their language. This can be done by including personalised details like the recipient’s name, segmenting your audiences so each person receives the most relevant communications, and including other details like viewing or purchase history.

Streamline the Experience

After you’ve created your personalised, focused content, don’t let it go to waste by including other distractions. Multimedia additions like videos and large, slow-loading images can turn impatient users off, and some email clients may not automatically display images, leading to a disconnected experience for the recipient. On the other hand, identified links and clear calls to action will help get your email recipient to click through to your website.

While you’ll want to test your emails to see which strategies work best for your audiences, these are some considerations to get you started.

Applying for a Special Business Model

If you’re interested in promoting ePN directly within your emails, you’ll need to take a few quick steps to be approved for a special business model. To do this, complete the following for each domain:

  • Log into your ePN account, click the Referrers tab, add your domain and select “email” as your business model (Please note: If you have multiple special business model types, the system doesn’t allow the same domain to be added twice. To bypass this, add a variation of your domain name such as www. or https: instead of http:, for example.)
  • Click on the Account tab; click on the Business Model Applications sub-tab
  • The domains that require a business model application will appear on this page
  • Click on Create Application to view and complete the application
  • Make sure to include enough information and to answer all questions with as much detail as possible
  • Indicate specifically how your email list is generated, describe in detail how you comply with the CAN-SPAM Act of 2003 (or any other relevant email regulation that applies to your geography) and attach a sample email

How have you boosted the success of your mobile email campaigns? We’d love to hear your tips in the comments below.

Don’t Leave Money On The Table: Focus on Mobile

ebayMobileIt’s no surprise that smartphone use has been rapidly climbing over the past few years, with about a quarter of the global population now owning at least one mobile device (source). And mobile ecommerce is following the same trajectory, with 22 percent of web traffic and 18 percent of ecommerce sales now delivered through mobile devices (source). So how can affiliate marketers tap into this growing market? By developing a mobile strategy that enables you to deliver a seamless experience across any device, you’ll be more likely to increase reach and conversions, thus increasing your affiliate earnings. Here are a few top ways to appeal to on-the-go shoppers.

Partner with a leader in mobile commerce

With more than $22 billion in mobile commerce volume in 2013, eBay delivers great experiences anywhere, anytime. In fact, users accessed listings via mobile devices in 40 percent of gross merchandise volume in the fourth quarter of 2013.

Many of our partners understand the value of mobile – in fact, 22% of respondents to our recent survey indicated that mobile was the single most important factor in their 2014 growth strategy. Many of our publishers have sites that appeal to Fashion, Tech, Collectibles or Motors enthusiasts, which is good news for mobile initiatives: these eBay categories have been proven to perform best via mobile.  If you’re not yet looking into capturing additional revenue from mobile users, there’s no better time to start than now.

Deliver a mobile web experience

Mobile devices continue to see increased click-through rates, so once your audience arrives at your destination, make sure you’re offering them a welcoming experience. The good news is that according to our mobile survey, 57 % of ePN publishers have already taken steps toward capturing mobile affiliate sales by creating a mobile-optimized site, and 29 % of those without a mobile site plan to implement a solution within the next six months.

Determine which solution will work best for you and your visitors by weighing the options: a dedicated mobile site or a responsive overall site design. A dedicated mobile site is essentially a copy of your website, which delivers an optimised page and navigation that’s fit for mobile devices. This option creates a unique experience for mobile users, and can be more cost effective and easier to implement. On the other hand, responsive design is more flexible and adaptive, automatically adjusting displays based on mobile specs. It also doesn't require you to introduce an additional domain.

Implement ePN tools

There are several ways you can capture additional revenue by directing your mobile visitors to eBay, with the help of ePN tools. Based on our survey, text links are the most commonly used, with more than half (51%) of mobile strategies deploying this tool. Other popular methods include using the product feed (33%), HTML custom banners (27%) or the API (23%) – or all of these tools (15%) for a comprehensive mix.

Analyse your results

By using the information in the Transaction Download Report, you can see how your efforts are paying off as you focus on driving more mobile traffic to eBay. You can filter the Transaction Download Report to show your level of mobile traffic, enabling you to evaluate which campaigns are driving the most mobile revenue. This data can help you further refine and optimize your ePN campaigns.

As technology, mobile e-commerce and the affiliate marketing industry continue to evolve, tuned-in marketers taking advantage of mobile capabilities will be able to find even more opportunities to drive traffic and increase earnings. Stay tuned for more info on ePN mobile opportunities, and let us know what you’re doing to capture this additional revenue stream in the comments below.

Bi-Weekly news and views: Mobile

Bi-weekly-news-and-viewsIn this edition of ePN’s bi-weekly news and views we look at the latest developments in the mobile e-commerce, commenting on the latest mobile web usage and ad-spend statistics. According to RetailMeNot, m-commerce fuelled £10.7 billion of Europe’s online sales last year, almost 10% of the £111.2 billion total. It then comes as no surprise that this year’s forecast expects it to hit £19.8 billion. Our own Head of Online Partnerships, Christian Erhard, commented how “affiliates will profit from mobile’s rapid development”, adding that “a good affiliate strategy requires an optimal fit for ads within their environment”.

Currently the UK is leading in Europe in terms of smartphone activity/maturity. Mobile internet usage accounted for roughly 25% of all web activity in 2013 with mobile spending accounting for 9% of online spending. This year, this UK figure is set to hit 11% as desktop spending continues to decline. Mobile ad-spend continues to reflect these trends, forecast to grow up to six times faster than desktop internet according to ZenithOptimedia’s latest expenditure forecast. In fact it is set to grow “by an average of 50% a year between 2013 and 2016”, establishing itself as the main driver of global ad-spend growth.

In short, 2014 promises to be a fruitful year for mobile e-commerce. So with that in mind, here are a few best practices to help you make the most of it:

  • Not yet mobile? Start by developing a mobile version of your website. Make it as user/mobile friendly as possible!
  • Create a separate Campaign ID for your mobile website to make tracking easier
  • Use the “Traffic Type” reporting filter to see your mobile activity, and optimize accordingly
  • Keep up to date with the latest mobile developments from eBay

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