epn tv

ePN TV: John Toskey Talks eBay Deals

bild.gif

Tune into this episode of ePN TV to hear John Toskey’s take on eBay Deals. Promoting eBay Deals is a great way to draw the attention of new and reactivated buyers, which in turn will help you increase your earnings. eBay Deals are updated daily across all categories. Not only do they include free shipping, but the prices are also often better than what you’d be able to find anywhere else. John cites one of his recent Deals purchases, where he was able to get a pair of Converse All Star Chuck Taylors for under $30, delivered to his door within two days with free shipping.

If you’re interested in promoting eBay Deals, visit the Promotions and Sales Portal to easily create affiliate links based on current Deals. Be sure to follow us on Twitter and subscribe to this blog for updates.

[iframe src="https://player.vimeo.com/video/140715763" width="500" height="281"]

ePN TV: John Toskey Talks New and Reactivated Buyers

keyboard.jpg

In today’s episode of ePN TV, global director John Toskey discusses the 200% commission bonus ePN gives publishers for attracting new and reactivated eBay buyers (defined as those who haven’t made a purchase within the past 12 months). Publishers who frequently earn this bonus are digging into the Transaction Download Report to analyze the audiences and categories that tend to drive these new buyer transactions. We hope that all of our publishers are able to take the time to do the same to understand where these new customers are coming from, and how you can optimize to earn more.

We understand that attaining this bonus does take some extra effort, which is why we provide such a significant reward. If you’d like to learn more about optimizing your efforts with the data in the Transaction Download Report, check out this blog post.

If you have any questions, please let us know in the comments below.

JOHN TOSKEY TALKS FUTURE OF EBAY PARTNER NETWORK

keyboard.jpg

In this episode of ePN TV, John Toskey follows up his most recent video by addressing publisher feedback, and chats about what’s coming down the pipeline for the program. John first speaks about eBay’s practice of testing website elements and pages, which has been discussed in our forum. John confirms that like most successful ecommerce businesses, eBay does have an ongoing practice of strategic testing and optimization. This process is important and will continue because it allows eBay to improve conversions, turning visitors into buyers – benefitting ePN and our publishers.

Next, John addresses a question in the forum about the strength and viability of ePN. He says that as the largest paid marketing channel within eBay, the traffic our publishers send to the site is valued, and we will continue to reward partners for doing so. He also says that year over year, we are paying more publishers more money, and we will continue to grow and invest in our publishers.

As far as upcoming projects go, John mentions our continued investment in the platform. This includes improved stability and new functionality around reporting. In addition, we are also testing a few new initiatives, including different kinds of ad units and an improved mobile app tracking process.

Finally, John thought it would be helpful for partners to have access to the latest data about our Marketplaces business. For example, did you know that 81% of eBay items are listed at a fixed price? You can see tons of great stats like this via ‘Fast Facts At-A-Glance.’

We’re excited for what’s ahead and hope you are, too. If you have any feedback for John and the rest of the team, please share it in the comments below.

ePN TV: Erin Stoner on best practices for working with the customer support team

ErinIn this episode of ePN TV, Erin Stoner, Global Customer Support Manager at eBay Partner Network, talks about some of the most common customer support questions as well as how you can most efficiently work with her team to get issues resolved in a timely manner. At the forefront of customer service for ePN, Erin is on top of all support questions. She says that some of the most common questions the team received in the past year centered around applications — from a rejected application due to a typo or a mismatch in business model selection, to using an old eBay logo or invalid links. Erin recommends reading through an application thoroughly to avoid any possible issues with submissions and approvals.

She also notes that when it comes to details, the more the better. Erin says that you can most effectively communicate with the customer support team by providing a very detailed description of your issue — including the browser used and any relevant tools or URLs — as well as any screen shots or videos that may help resolve the issue.

[iframe src="//player.vimeo.com/video/83601725" width="565" height="281" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe]

As Erin said, some issues may require several days for support to investigate and respond, but if you don’t receive a response within five days, feel free to reach out again to check the status of your query.

As always, thank you for watching ePN TV and please let us know if you have any questions or suggestions in the comments below.