mobile

The improved mobile experience with eBay Partner Network is now live

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The enhanced mobile visitor experience is now live globally! This new experience was developed to help you boost conversion rates for your mobile visitors. Mobile visitors who click through to an item listing page and already have the eBay app installed are now automatically directed to view the listing in the app. Visitors who don’t have the app installed receive the mobile web experience, with no prompt to download the app.

Your mobile traffic can be viewed in the Mobile Landing Page Report, which is now live and can be accessed on the Reports tab under “Mobile” in the ePN Portal. This report provides a breakdown of clicks, transactions, and conversion rates for desktop, mobile app and mobile web traffic across all programs. You will also notice an improved, more modern interface. Consider this a sneak peek into the future of ePN, as we work to create better tools and experiences for our publishers.

Please note: we are working to provide iOS9 support in the near future. If for some reason you’d like to opt out of continuing to offer this improved experience, you can do this by following the instructions below. However, we strongly recommend that you do not opt out, as testing has shown improved conversion rates, which of course will help you increase your earnings!

To opt out of the enhanced mobile experience: Add the parameter &ul_noapp=true to the View Item URL, or MPRE, but not the rover link. The sequence in which the parameter is added does not matter; it should just be added and encoded as part of the View Item URL.

So, for example: A sample View Item URL is: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8

Whereas a sample rover link pointing to this item might look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=5575006797&toolid=10001&campid=5337059717&customid=&mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FDell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD%2F371407265256%3Fhash%3Ditem5679991de8

You’ll append the View Item URL with the &ul_noapp=true opt out parameter, so it would look like this: http://www.ebay.com/itm/Dell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD/371407265256?hash=item5679991de8&ul_noapp=true

The rover version of this would look like: http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&pub=5575006797&toolid=10001&campid=5337059717&customid=&mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FDell-XPS-13-Infinity-Display-Quad-HD-Touch-Ultrabook-i7-5500U-8GB-256GB-SSD%2F371407265256%3Fhash%3Ditem5679991de8%26ul_noapp%3Dtrue

If you have any questions, please reach out to ePN Customer Support at ePN-cs-english@ebay.com

ePN TV: Olivier Ropars and Brian Marcus Discuss Mobile Opportunity at eBay

ePN TV Olivier Ropars and Brian Marcus Discuss Mobile Opportunity at eBay In our latest installment of ePN TV, Brian Marcus, Director of eBay Partner Network, delves into mobile with Olivier Ropars, Senior Director of Global Internet Marketing at eBay.

Olivier has an extensive background in mobile at eBay, and he discusses how the company has really focused on mobile innovations over the past six years, propelling eBay to become a leader in mobile commerce. In fact, in 2013, eBay generated $20 billion in mobile transactions.

Olivier says mobile is so important because it has completely changed the way people shop online, providing more opportunities for the ecommerce industry, including affiliate marketers. He stresses the importance of embracing mobile technology and mobile users in order to reach all relevant customers.

As far as where our partners are now when it comes to mobile, Olivier says that he has observed a gap from those who are just getting started to those who are far ahead of the curve, similar to what is seen in the retail industry.

Lastly, Olivier provides two pieces of advice for ePN publishers who want to dive into mobile. He says that a mobile optimized website is a must, and 57 percent of publishers responding to our recent mobile survey said they do have a mobile focused site. The second piece of advice Olivier imparts is to remember mobile-optimized emails and landing pages as part of a comprehensive marketing plan.

[iframe src="//player.vimeo.com/video/94681215?byline=0&amp;portrait=0" width="565" height="318" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe]

What are you doing to further your mobile efforts? We welcome any feedback and questions you have for Olivier in the comments below. Thanks for watching!

Don’t Leave Money On The Table: Focus on Mobile

ebayMobileIt’s no surprise that smartphone use has been rapidly climbing over the past few years, with about a quarter of the global population now owning at least one mobile device (source). And mobile ecommerce is following the same trajectory, with 22 percent of web traffic and 18 percent of ecommerce sales now delivered through mobile devices (source). So how can affiliate marketers tap into this growing market? By developing a mobile strategy that enables you to deliver a seamless experience across any device, you’ll be more likely to increase reach and conversions, thus increasing your affiliate earnings. Here are a few top ways to appeal to on-the-go shoppers.

Partner with a leader in mobile commerce

With more than $22 billion in mobile commerce volume in 2013, eBay delivers great experiences anywhere, anytime. In fact, users accessed listings via mobile devices in 40 percent of gross merchandise volume in the fourth quarter of 2013.

Many of our partners understand the value of mobile – in fact, 22% of respondents to our recent survey indicated that mobile was the single most important factor in their 2014 growth strategy. Many of our publishers have sites that appeal to Fashion, Tech, Collectibles or Motors enthusiasts, which is good news for mobile initiatives: these eBay categories have been proven to perform best via mobile.  If you’re not yet looking into capturing additional revenue from mobile users, there’s no better time to start than now.

Deliver a mobile web experience

Mobile devices continue to see increased click-through rates, so once your audience arrives at your destination, make sure you’re offering them a welcoming experience. The good news is that according to our mobile survey, 57 % of ePN publishers have already taken steps toward capturing mobile affiliate sales by creating a mobile-optimized site, and 29 % of those without a mobile site plan to implement a solution within the next six months.

Determine which solution will work best for you and your visitors by weighing the options: a dedicated mobile site or a responsive overall site design. A dedicated mobile site is essentially a copy of your website, which delivers an optimised page and navigation that’s fit for mobile devices. This option creates a unique experience for mobile users, and can be more cost effective and easier to implement. On the other hand, responsive design is more flexible and adaptive, automatically adjusting displays based on mobile specs. It also doesn't require you to introduce an additional domain.

Implement ePN tools

There are several ways you can capture additional revenue by directing your mobile visitors to eBay, with the help of ePN tools. Based on our survey, text links are the most commonly used, with more than half (51%) of mobile strategies deploying this tool. Other popular methods include using the product feed (33%), HTML custom banners (27%) or the API (23%) – or all of these tools (15%) for a comprehensive mix.

Analyse your results

By using the information in the Transaction Download Report, you can see how your efforts are paying off as you focus on driving more mobile traffic to eBay. You can filter the Transaction Download Report to show your level of mobile traffic, enabling you to evaluate which campaigns are driving the most mobile revenue. This data can help you further refine and optimize your ePN campaigns.

As technology, mobile e-commerce and the affiliate marketing industry continue to evolve, tuned-in marketers taking advantage of mobile capabilities will be able to find even more opportunities to drive traffic and increase earnings. Stay tuned for more info on ePN mobile opportunities, and let us know what you’re doing to capture this additional revenue stream in the comments below.

Bi-Weekly news and views: Mobile

Bi-weekly-news-and-viewsIn this edition of ePN’s bi-weekly news and views we look at the latest developments in the mobile e-commerce, commenting on the latest mobile web usage and ad-spend statistics. According to RetailMeNot, m-commerce fuelled £10.7 billion of Europe’s online sales last year, almost 10% of the £111.2 billion total. It then comes as no surprise that this year’s forecast expects it to hit £19.8 billion. Our own Head of Online Partnerships, Christian Erhard, commented how “affiliates will profit from mobile’s rapid development”, adding that “a good affiliate strategy requires an optimal fit for ads within their environment”.

Currently the UK is leading in Europe in terms of smartphone activity/maturity. Mobile internet usage accounted for roughly 25% of all web activity in 2013 with mobile spending accounting for 9% of online spending. This year, this UK figure is set to hit 11% as desktop spending continues to decline. Mobile ad-spend continues to reflect these trends, forecast to grow up to six times faster than desktop internet according to ZenithOptimedia’s latest expenditure forecast. In fact it is set to grow “by an average of 50% a year between 2013 and 2016”, establishing itself as the main driver of global ad-spend growth.

In short, 2014 promises to be a fruitful year for mobile e-commerce. So with that in mind, here are a few best practices to help you make the most of it:

  • Not yet mobile? Start by developing a mobile version of your website. Make it as user/mobile friendly as possible!
  • Create a separate Campaign ID for your mobile website to make tracking easier
  • Use the “Traffic Type” reporting filter to see your mobile activity, and optimize accordingly
  • Keep up to date with the latest mobile developments from eBay

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