Mega Deals Weekend

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The final weekend ahead of Christmas is upon us, with last minute buys for those forgotten relatives terrifying us in our sleep. Fortunately eBay is running its Mega Deals Weekend to help us through the final home straight. eBay will be running deals of up to 60% off RRP* on selected lines from today, December 19th for its Mega Deals Weekend. There will be deals for every member of the family with men, women, and kids all accounted for – so rest easy! The weekend’s promotions include deals for the following categories:

  • Electronics
  • Men’s Fashion
  • Women’s Fashion
  • Kids Fashion
  • Health & Beauty

These campaigns offer you a great opportunity to capitalise on one of the most active times of year, along with the dedicated Christmas Hub that is live over the course of the festive period.

As always we welcome your feedback and comments.

*Please note sellers and products will vary and are subject to availability.

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DE & US Hot Categories: January

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Welcome to the New Year’s edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our January predictions for the DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphics to see What’s Hot this January:

DE Program

Suggestions: In January, the sub-categories “iPad, Tablet & eBook Zubehör”, “Konsolen” as well as “Software” within “Electronics” are very popular. Due to the low temperatures, the children’s playroom still is in the house – this is why it is useful promoting “Modelleisenbahn Spur H0” and “Rennbahnen & Slotcars” within the “Home & Garden” category. “Skisport & Snowboarding” and “Weitere Sportarten”.

US Program

Suggestions: The Electronics category is forecast a strong month this January, with “Computer Components & Parts” and “Video Game Consoles” both experiencing high levels of traffic for the duration of the month. Other complementing sub categories such as “Video Game Accessories” and “iPad/Tablet/eBook Accessories” are also predicted traffic spikes as we head into the New Year.

Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

 

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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Publisher Stories: Propersmart

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We were recently caught up with our long-time partner, Rick Harris from Propersmart. He runs online shopping portals, Offer of the Day (UK) and Deal of the Day (US). Through these sites, customers can find the latest and best deals on the net using easy to filter categories.

So how long have you been with ePN and what attracted you?

We’ve been with ePN for 5 years now. I hadn’t initially thought of eBay as something to promote as a “shop”. But what really worked are the outlets because they are essentially shops – we could just slot them in amongst the others. eBay has become a “buy it now” retailer environment and so it fit in really well.

So what tools do you use?

It’s pretty much the API and the daily deals feeds. The API is by far the most useful part. It will get key word recommendations for your site – it auto corrects search terms and suggests improvements which is really useful. We also find that eBay’s banner support is very effective as it offers display based on keyword terms rather than using generic spray tactics. Personalised banners are essential and we generally find that impersonal banners don’t work – customers tend to get “banner blindness”. Make sure you banners always tie into your content.

What methods do you use to drive traffic?

We don’t do a lot of SEO – lots of our traffic is repeat traffic. Neither do we do a lot of link building. We focus on the website. There’s a lot of customer loyalty. We have a survey on there that asks how people came to the website and “recommended by a friend” is the number one answer.

What differentiates your website?

New deals and fresh stuff to look at – come back on to the website and there’s new stuff half an hour later. The accuracy of the website’s data is also a draw. We use a lot of our own technology rather than relying on third party tech to keep things up to date (except for the eBay API, which forms part of the insight we have).

If you were to do it again, what would you do differently?

Maintaining our website requires a very high workload. If I were to go into the affiliate market again I’d do more things like the local deals finder – once it’s created then “it’s done” and will work forever more. Keeping real time data up to date is a never ending task of maintenance and updating – it’s constant.

You have a dedicated mobile website. Why did you choose this over say over responsive design?

Our website has had so much split testing done to it that we didn’t want to sacrifice that for the sake of responsive design. I know some particularly well known shops have gone down the responsive design road and its bitten back quite hard.

How important is addressing customer segments?

We log everything that people search for and then review how many results there were against it. Anything that has a low quantity of search results we look at to see why that is: Is there a niche we don’t have a merchant for? Or are users making common search mistakes, for example, Dyson Hoover – two conflicting brands so it doesn’t come up with a vacuum!

So Data is key?

Yes, especially search terms. We use the same tracking for our mobile website. We’ve experienced a lift of 45% this year and 34% year before on mobile usage, so it’s on the up.

Any other advice?

Split test. While it may feel like you’re slowing down the process, even just changing the text on a button may improve the click rate by one or two percent, which in the long term is hugely significant. All of this is common sense!

The other thing is to make sure your page has a purpose. Ask yourself, “what am I trying to get the user to do on this page?” Keep it very siloed – “I’m making this page for this purpose, and this is the action.” Don’t end up making lots of pages that are the same with no real purpose. This helps with your SEO as well.

It’s also worth bearing in mind not to index everything on your website to Google. This dilutes your website and doesn’t help your SEO. Stick to your core pages that have a purpose.

 

Thanks, Rick.

News and Views: Black Friday & Cyber Monday Recap

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So the dust is beginning to settle after the madness of Black Friday and Cyber Monday. In this December issue of News and Views we’ll take a look at some of the insights that are rolling in as a result of the busiest (extended) weekend in commerce. According to the IMRG, an estimated £810m was spent online by British shoppers last Friday, meaning that Boxing Day has potentially been overtaken as the biggest shopping day of the year in the UK. These figures eclipsed initial estimates of £555m, with some 267,000+ orders being logged by 6pm on the Monday.

IBMOne of the most promising features worthy of note was the increase in mobile transactions. According to IBM, mobile accounted for over a third of all traffic on black Friday – up from last year’s 20% figure (right). What is most interesting is when we compare sales figures of mobile vs. tablet. Despite accounting for less than 15% of all traffic, over 16% of all sales were made on a tablet with a conversion rate just short of 5%!

PayPal, who sees $1 in every $6 of e-commerce go through its network, has also reported a 47% increase in the number of mobile payments this Thanksgiving, and a 62% increase on Black Friday over last year.

While various sources may be reporting a decline in sales last weekend on 2013, one thing is clear: the mobile and tablet customer base is growing rapidly and is showing no signs of slowing.

As always we welcome your feedback and comments.

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Black Friday, WOW Weekend and Cyber Monday Deals!

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It’s that time already, as the world gears up to its busiest online retail weekend of the year!  To ensure our partners can make the most of the festive spending, ePN is running a series of special events over the weekend offering up to 60% off selected items.* Starting on Friday 28th November at 8 am, and running until Saturday 29th November at 8am, the Black Friday promotions will kick off the weekend with huge volumes of traffic expected!

We’ll then follow this with our WOW Weekend promotion running from 8am Saturday 29th November until Monday December 1st at 8am – paving the way for the final Cyber Monday deals.

Monday 1st of December is best known as Cyber Monday, and marks the final day of the nation’s fevered shopping frenzy! As such we will be running our Cyber Monday deals from 8am Monday 1st through to Tuesday 2nd November at 8am.

The weekend’s promotions include gadget gifts such as:

  • Samsung Galaxy Gear
  • Apple iPad Air 2 16GB Wi-Fi Tablet
  • Apple iPad Mini 3 16GB

Home and garden items including:

  • Enzo Double beds
  • Stunning 3 Seater Designer Sofa Bed Leather Chrome New Black Brown Cream Red
  • Silentnight Goose Feather Pillow - 4 Pillows

Fragrances such as:

  • Versache Versus 50ml EDT
  • Kate Moss V/Muse 50ml EDT
  • Beckham Essence 30ml EDT

These campaigns offer you a great opportunity to capitalise on the year’s most active time of year.

Along with the dedicated Christmas Hub that is live over the course of the festive period, eBay will be running more special events (WOW Weekends), so make sure you stay updated by reading our blog for latest news!

As always we welcome your feedback and comments.

*Please note sellers and products will vary and are subject to availability.

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Publisher Stories: PAYBACK

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Tim Seewöster, Head of Digital Partnermanagement & Digital Sales, PAYBACK We have the pleasure of introducing you to another of eBay Partner Network’s publishers, PAYBACK. PAYBACK is the leading international multi-partner loyalty programme and the biggest multichannel marketing platform worldwide. In Germany, India, Mexico, Poland and Italy, customers can use PAYBACK to collect points from over 600 companies and redeem these for vouchers, rewards or Lufthansa miles, or donate them. In 2013, PAYBACK card holders collected points worth EUR 183 million and redeemed 96 percent of these! As a multichannel marketing platform, PAYBACK communicates via all channels – offline, online and via mobile – and, in doing so, provides the optimal combination of coverage and personalisation.

How do you work with ePN?

We use eBay within three channels: online, offline and mobile. We apply offline within print mailings, which we send about 60 million times per year. One mailing can have a circulation of up to 12 million. On our website, we place eBay in every campaign and at every product level. eBay is also part of our mobile strategy, for example within our mobile app. Here, users can collect points with their mobile device.

What do you like most about ePN?

What I like is the very professional support provided by the eBay Partner Network team. Additionally, its remuneration model is fair, transparent and easy to understand.

eBay’s campaign management does not push for holistic distribution, but rather focuses on guiding the user buying decision process. This ethos is very important to us and our partners as well. We agree with eBay’s shift toward a more targeted approach using its behavioral profiling to identify specific personalities, which should perform with better margins. We too have had positive experiences with this approach and are working to tap its full potential.

What are the tools’ advantages?

eBay’s biggest advantage is the depth of detail within its reports. These allow for exceptionally detailed analysis. If I want to know who bought which item at what time and where, then the tool incredibly useful. That being said, if you have never worked with this system or are relatively inexperienced when dealing with this volume of data, you may find it a challenge to digest at first.

What are the trends in e-commerce?

In my opinion, the current e-commerce trend is clearly about targeted marketing. The question of how to connect this to additional buying decisions as quickly as possible also ties in to this. That means I can provide targeted suggestions to somebody who just purchased an item, to buy a complementing additional item.

It is always difficult to guide customers in a buying decision process, and so we at PAYBACK asked ourselves “What does the customer actually buy? We noticed that, for example, a banner will convert better if the promoted item is displayed within the creative rather than displaying a generic mood or lifestyle image.

In short, keep everything relevant. We have experienced good results when focusing at this level. In our opinion, this is not only an important issue for PAYBACK, but for all service providers in this segment – whether it is loyalty just like us, price comparisons, or editorial content – the relevance is very important.

Where do you work together with eBay?

PAYBACK is largely a German programme. Here, we have a brand awareness of over 70 percent which puts us in a very strong position. We have also just been included by American Express, and plan to internationalise the PAYBACK business model. We just launched with the same corporate name in Italy. It is obviously beneficial that the colleagues who build the business in Italy work together with eBay and use their existing range. Of course, Italy will not be the only country within the loyalty programme. We are exploring activity in other countries in the future.

UK, DE & US Hot Categories: December

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Welcome to the December edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our December predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories.

What’s Hot?

Use the below graphics to see What’s Hot this December:

UK Program

Suggestions: It comes as no surprise that sales across the board are spiking this December. Collectibles, Electronics and Fashion categories are strong contenders as the obvious gift choices this Christmas. It is worth noting almost all categories stop spiking during the last week of December as the UK takes a moment to catch its breath.

DE Program

Suggestions: It’s all about December Christmas shopping! Toys and Gadgets are very popular, along with jewellery and watches within the Fashion category. Model railways and indoor racing are also strong choices within “Home & Garden”. Those who want to escape the festive madness are booking last minute get-aways to the snowy mountains or beach. As a result, the Lifestyle category is booming with short trips and winter sport orders. 

US Program

Suggestions: Similar to the UK programme, the first three weeks of December see spikes almost across the board with Collectibles, Electronics, Fashion and Home & Garden fulfilling the Christmas wish lists. Electronics sees prolonged spikes throughout the entire month with iPads, Tablets, eBook Readers, Video Games and Vide Consoles staying strong right into the final weeks of the year.

Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

 *All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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eBay UK kicks off first festive WOW Weekend this Friday!

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As part of our recently launched Christmas campaign, the first of our WOW Weekends will go live this Friday 14th November at 8 am, running until Monday 17th of November, 8 am. This is a fantastic opportunity to potentially boost your earnings, with up to 60% off RPP on selected lines across categories such as technology, fashion and home & garden. Selected items will be available for Click and Collect at Argos stores.

The promotions available will include great gadgets such as:

  • Samsung Galaxy S5 16GB
  • Nikon D3200 camera
  • LG 47LB650
  • Lynx 7" windows tablet
  • iPad mini 3 16Gb

For those looking to adorn their homes and gardens for the season, offers will include:

  • Krups Kp300240 White Nescafé Dolce Gusto Fontana Coffee Pod Machine
  • Royal Worcester Kwarx Crystal Glass Decanter & 4 Red Wine Glasses Gift Boxed Set
  • Silentnight Hollowfibre Duvet And Pillow Pair – Double

Fashion promotions will also be available, such as:

  • Superdry Women's Knitwear
  • Ralph Lauren Half Zip Rib Sweatshirt
  • Michael Kors Rose Watch

This campaign offers you a great opportunity to capitalise on some seasonal promotions and drive traffic to your site to boost conversion rates.

Along with the dedicated Christmas Hub that will be live over the course of the festive period, eBay will be running five more special events (WOW Weekends), so make sure you stay updated by reading our blog for latest news!

As always we welcome your feedback and comments.

*Please note sellers and products will vary and are subject to availability.

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News and Views: Festive Forecasts

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In November’s edition of News and Views, we take a look at the upcoming festive spend predictions. Black Friday, Cyber Monday, Christmas and Thanksgiving are all within the next two months so now is the time to get ahead and start planning your festive campaigns and strategies.

 Customer Growth Partners expects the consumer electronics category to experience growth of more than 4% this season. With such a competitive environment, customers will be hugely price sensitive – always on the lookout for the latest and best bargains. According to the CFI Group, between November 28 and December 1, nearly 30 percent of consumers spend more than 50% of their total festive budgets! This is a huge opportunity and one that affiliates should take full advantage of – keep up to date of all upcoming Super Weekends on our blog.

 Sage Pay has forecast online spending to top £13 billion this Christmas, an equivalent of an 18% boost on last year’s spending. “With record online spending predicted for Christmas 2014, it’s never been more important for small businesses to be online,” said Simon Black, chief executive of Sage Pay.

 Mobile traffic accounted for nearly 20% of all online traffic last cyber Monday, with tablets making up an additional 11.5% according to IBM. However, when it comes to making the sale, tablets drove a significantly higher percentage, driving 11.7% of all online sales, more than double that of smartphones (5.5%).

 eBay Partner Network’s Hot Categories for the next  two months will also be worth noting to make sure you’re publishing the most relevant and successful campaigns for you.

 As always we welcome your comments and feedback.

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eBay UK Launches its Christmas Campaign

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xmashead Today, eBay are pleased to announce the launch of our Christmas campaign on the UK eBay website. As well as featuring a main Christmas Hub over the course of the festive period, eBay will be running a total of six various special events (WOW Weekends) for you to take advantage of. Make sure you stay in the know by reading our blog for updates!

The campaign, running throughout October, November and December, will have a constant presence on the website for the duration of this period, with several Christmas boutiques (see below) to be promoted:

To support this presence, eBay will be running a digital campaign across several media channels including the example below. These will feature throughout the eBay UK website and also on other media outlets to support the campaign.

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Make sure you’re combining these promotions with the latest festive bonuses to make the most out of your Christmas returns!

As always we welcome your feedback and comments.

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Get 90 Days of eBay Market Research for Free

terapeak As a savvy publisher, you know to keep your ear to the ground for timely trends that drive people to search and buy. There are plenty of resources for research and trend spotting, and one excellent eBay-specific option is Terapeak.

To give you a view into the capabilities of this research platform, together with Terapeak, we’re offering eBay Partner Network publishers 90 days of free access, a $90 value. If you’re not already familiar with Terapeak, it uses eBay market data to provide historical trends and analytics across all eBay categories.

The web-based platform can help you evaluate supply and demand on eBay for specific items and categories over time, helping you to identify the top products for your niche. And by knowing what’s spurring interest or selling quickly on eBay, you have the opportunity to optimise by integrating these trends into your content to attract new visitors and drive more eBay buyers.

To get started, simply fill out this sign-up form within the next 7 days: http://value.terapeak.com/ebay-partner-network/. Please note that you’ll need to enter one of your campaign IDs to register so that we can verify your account with eBay Partner Network. Once you’ve signed up, you can review Terapeak’s website for resources that will teach you how to navigate and leverage the platform.

We hope this will serve as a valuable resource, and we are happy to provide this access to our valued partners.  If you have any questions about this offer or would like to provide feedback on this service, please visit: http://www.terapeak.com/contact/.

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Introducing eBay’s New Global Brand Campaign

global campaign eBay’s brand new global brand campaign, “Shop the World,” launches in Europe on 20th October 2014, showing how moments of inspiration can be instantly shoppable on eBay. The campaign highlights how eBay’s inventory paired with its leading multiscreen capabilities truly means anyone can shop anytime, anywhere.

The "Shop the World" campaign launched initially last week in the United States, and is being rolled out next in Australia, the United Kingdom and in Germany, with other markets to follow in 2015.

Designed to put eBay top-of-mind during the holiday season, this new campaign includes an extensive digital campaign in the UK, banner advertising and video content to inspire consumers. Each advertisement features several distinct moments of inspiration, with the item each shopper is ultimately inspired to purchase found on eBay. Themed collections of shoppable inventory coinciding with these moments of inspiration will also be shared on eBay.com.

By reinforcing eBay’s accessibility and selection, we hope your visitors will be more likely to click through from your site to eBay to make a purchase. You can also attract shoppers by sharing the themed collections that are most relevant to your audience, directing and connecting visitors who have viewed the brand campaign.

Take a peek at one of our example videos here, and let us know what you think!

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UK, DE & US Hot Categories: November

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UK, DE & US Hot Categories: October Welcome to the November edition of the eBay Partner Network’s Hot Categories forecast. In this post we outline our November predictions for the UK, DE and US regions. With this we aim to help you drive optimal levels of traffic by capitalising on trending categories. What’s Hot?

Use the below graphic to see What’s Hot this November:

UK Program

Suggestions: As Christmas season spending begins to take hold we see a sharp rise in everything gift related as the “collectibles” category experiences prolonged high levels of activity. “Home & Garden” also experiences a lift in activity as focus shifts from outside to the home, restocking and revamping last year’s winter essentials and décor.

 DE Program

Suggestions: Due to the cold season, the children’s playroom shifts from the garden back into the house. What’s more, the first preparations for Christmas start in November, with toys from ‘LEGO’ and ‘Playmobil’ within the “Collectibles” category proving very popular throughout the entire month. Within “Lifestyle”, the sub-category ‘Skisport & Snowboarding’ still spikes in November. The “Home & Garden” category is also booming. Here, the sub-categories ‘Feste & Besondere Anlässe’, ‘Installation’, ‘Kamine & Kaminzubehör’ and ‘Lampen & Licht’ are very popular.

 US Program

Suggestions: Similar to the UK program the US sees a sharp rise “Collectibles” sales as Christmas spending increases in anticipation for the big day. “Home & Garden” shows promise as ‘kids craft’ and ‘holiday & seasonal décor’ mirror the festivities as families come together.

 Remember: If you are intending to publish content based on individual weeks, keep the timing in mind. Make the most of these predictions by keeping on top of what’s hot and what’s not; trade out less active categories for other, more popular ones.

Make sure you check back again next month for the latest forecasts!

How do we define a ‘Hot Category’?

Aside from showing a significant spike versus the rest of our marketplace, each category selected must be large enough to be considered relevant. Categories such as Fashion/Women’s Clothing or Electronics/Mobile& Smartphones, which show relatively little fluctuation, have been excluded from our selection.

So how does it work?

Each month we post the categories we expect to spike on our blog. Using previous data trends* as the forecast model we are able keep you in-the-know with an easy, accessible visual aid. You’ll be able to anticipate what content to publish, which ads and offers to promote.

Just read our blog on a regular basis and then adjust your performance strategy to align with the forecast. It’s as simple as that! Multiple spiking categories can be found here.

Questions? Don’t hesitate to get in touch.

*All data has been aggregated at weekly level for every level 2 category across the following time frames:

  • UK program – Transaction data on UK site from 2013-01-01 to 2013-12-31
  • DE program – Transaction data on DE site from 2013-03-31 to 2014-04-11
  • US program – Transaction data on US site from 2013-03-31 to 2014-04-11

As always we welcome your feedback and comments.

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Publisher Stories: FatFingers

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We really value spending time and catching up with our partners and are always eager to hear their stories. Today, we’re delighted to introduce you to FatFingers who launched back in 2004. Founded and run Mike Sheard, FatFingers helps people find bargains on eBay. It does this by finding items that have been misspelt and don’t turn up on usual searches. As a result, they don’t tend to attract too many bids if any at all, so this is a very value service! In this story, Mike covers the importance of catering to a mobile audience, an audience that is “going to grow and grow over time”. He is particularly excited about integrating with the upcoming eBay mobile App to compliment his own Apps across iPhone, Android, Windows Phone and Blackberry operating systems.

Mike’s key tip for publishers is to create a site you’d like to use yourself - then others will love it too. Publishers should concentrate on the user experience first and foremost and worry about the rest later!

Click here to see the interview

We would like to thank Mike for sharing his story with us and we wish FatFingers continued success!

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Christmas Bonuses are here! Earn an extra 30% on UK Programme

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As Christmas creeps ever closer and festive shopping season enters our minds once again we’re offering a bonus promotion in November and December for publishers participating in the UK programme.

How does the promotion work?

Any partner who opts into the promotion and increases earnings by at least 40% during November and/or December as compared to your earnings in July 2014 will be eligible for the bonus.

The bonus is tiered as follows:

Bonus earned based on earnings increase Earnings increase in November – December 2014 (compared to July 2014)
30% bonus 40% Earnings Increase

 

How will bonuses be calculated?

Bonuses will be calculated per account, separately for both November and December, before being paid together with the rest of your earnings for that month.

 See an example of this calculation below:

Program July Earnings November Earnings Percentage Increase Bonus Percentage November Payment
UK £2,000 £ 3,000 40% 30% £ 3,900

For example, if your November 2014 earnings (in this case £ 3,000) are 40% higher than your July earnings (in this case £ 2,000), you will earn a 30% bonus on your November earnings. The same principle applies for your December earnings.

 Which regions will be eligible for promotion?

The promotion is available to all publishers participating in the UK programme on the standard ePN pricing model.

In order to participate in this bonus promotion, you must opt in by 31st October, by clicking the link below. You will be redirected to a secure form to input the name and email associated with your ePN account.

 Click here to opt in for the bonus promotion.

This promotion is just one of the ways we’re helping our partners during peak shopping season, and we’re excited to be able to offer this bonus opportunity to our valued partners. If you have any questions, feel free to reach out to us via our Contact form or by emailing ePN-cs-english@ebay.com, and we will be happy to assist you.

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eBay Site Feed Deprecation

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DE and UK Pricing Adjustment A few days ago it came to our attention that some partners were having difficulty utilizing eBay site RSS feeds in an affiliate capacity. After taking a closer look at the issue, our team determined that these legacy feeds should not be used for this purpose. Additionally, the ability to create new feeds using this process was removed from the site a while ago.

Most of the feeds are currently up and running – with the exception of Spain, France and Switzerland – which will be restored on Monday. However, even though the technical team have worked to get these site feeds restored in the short term, they will be going offline permanently in the coming weeks. Our strong recommendation is for anyone currently using these site feeds to, instead, utilize our ePN RSS Feed Tool.

If you have any questions, please Contact Us or email us at: epn-cs-english@ebay.com.

Wrap Up and Dress Up This Winter

Warm up and Dress up this winterWrap Up and Dress Up This Winter As the winter chill creeps in the time to wrap up and dress up is upon us. eBay has launched its Halloween campaign offering consumers access to a whole array of collections including  costume picks, fancy dress finders, accessories & makeup, trick or treat, devilish decorations and more! Publishers should take advantage of the wide selection of collections available and tailor their content accordingly.

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But October isn’t all about dressing up – it’s also about wrapping up warm. The winter season is here and people are starting to feel the chill. Wardrobes are being restocked with this year’s latest woollies and outerwear, hardy boots and weatherproof jackets are replacing the summer’s tees and flip-flops.  eBay has launched its Winter Fashion campaign with the latest apparel designs to “buy it now” and various deals available to take advantage of.*

*Please note sellers and products will vary and are subject to availability.

As always, we welcome your feedback and comments.

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News and Views: Content is King

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october blogIn this edition of ePN’s News and Views, we explore the important role high quality content plays in engaging today’s consumer. In an age where people are increasingly on the move, using multiple devices and constantly connected, they are inundated with higher volumes of marketing and advertising content than ever before. As a result, bite-sized, high quality and visually impactful content has never been more essential to grab, and keep, the attention of the busy consumer. And as affiliate marketers, it’s key that we all constantly create great content that truly speaks to our target audience. As content marketing budgets continue to rise in the industry, more and more marketers are becoming content creators. And PerformanceIN recently featured some excellent top tips for creating written content that engages audience and raise brand awareness in a piece titled ‘How to Harness Content Marketing.’ Our pick of the best of these tips include:

  • Strong and specific weekly or bi-monthly email newsletters remain one of the most important ways to keep your customers updated and engaged. It should not simply be a place to tout your latest product or promote a sale or discount. This content should focus on the readers’ interest areas, establishing the unique voice and perspective on the overall brand rather than being heavily sales-led
  • Consider participating in online industry forums where you can establish yourself as a problem-solver and thought leader. Create tutorials, how-to style articles, or Q&A whitepapers, and offer these resources for free. These resources establish your brand as an authority in the field and provide content that is useful and highly shareable, which will go a long way towards increasing your brand awareness.

Earlier this month, in an interview during Advertising Week New York featured in The Drum, Yahoo CEO Marissa Mayer advised that brands advertising on Yahoo’s “high quality” content across its various products can expect a 30 per cent uplift in consumer perception against what was generally deemed poorer quality content. Mayer explained that the metrics used to determine high-versus-low included  picture quality and grammar, as well as a number of other factors – so clearly, quality content can play a huge role in your success.

At ePN, we have long recognised the importance of creative, visual and tailored content for engaging consumers, most recently launching the eBay Fashion Collective, also featured on our blog this month. This brand new dedicated shopping destination functions as the online fashion magazine of eBay and the first port of call for all customers looking to browse and be inspired. To complement its launch, we worked in conjunction with The British Fashion Council at London Fashion Week, featuring an online shop, curated by the BFC, which featured exciting and unique pieces from up and coming designers for the duration of London Fashion Week. The high quality visuals and huge range of brands featured will serve to inspire and encourage fashion buyers on the path to purchase.

It’s clear that content creation and delivery is changing rapidly, and consumers’ expectations are higher than ever – so, remember to tailor your messaging, provide inspirational visuals, and focus on quality, in order to engage your audience. For more advice, get in touch with the ePN team!

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Link Generator Tool – Make your eBay integration trackable

link generator tool make your eBay integration trackableThe link generator is probably the most user-friendly and versatile tool available on ePN. In addition to allowing you to create Text Links, you can also use it to make trackable anything on your site (content, images, video), and send traffic to any eBay landing page. How to use the link generator?

Let’s take a look at creating a tracking code. The screenshot below provides an example of what fields to complete for the UK Programme using the Custom URL option.  After inputting your desired destination URL in the Custom URL field, selecting your Campaign, and making sure to leave the Link Text field empty, click the “Generate Link” button, and your tracking code is generated under “Get Your Link.” You have the choice between Javascript and HTML for the Code Type.  Select for example the HTML option and copy the code within the Code box.

link article

To make an image already hosted on your site link to eBay and have traffic tracked to your affiliate account, you simply ‘embed’ the image with the HTML affiliate tracking code you copied. You can also embed content or video on your site with HTML affiliate tracking code to create trackable links.

For an overview of all the fields available to populate when using the Link Generator tool please consult our Help documentation available.

 Which information is included in the link structure?

We thought it might be helpful to break down line by line and show you what’s included in the link structure.

As you know, there are various ways you can customize a link. One way is to specify an itemID and have the link pointing to a specific listing. Using this example, if you go into Link Generator, specify Item ID #130300099902, toggle geo-target to “No” with the UK as the selected programme, and specify link text “Navigation System”, you get the following link:

  • href=”http://rover.ebay.com/rover/1/711-53200-19255-0/1 Base URL, same as before, all numbers are generic ID numbers while the “711-53200-19255-0” is a RotationID that changes for each program and helps assign the click to the right programme, you can find here a complete list of available rotation IDs
  • ?icep_ff3=2 Link type indicating whether this is a home page link, item id link, etc,
  • &pub=5574628273 Your publisher ID
  • &toolid=10001 Refers to the tool used (10001 is Link Generator)
  • &campid= The ID of your campaign
  • &customid= The related customID (optional)
  • &icep_item= The item ID
  • &ipn=psmain Parameter for future landing page optimization (always same)
  • &icep_vectorid=229466 Parameter for future landing page optimisation (different by country/programme)
  • &kwid=902099 Parameter for future landing page optimisation (always same)
  • &mtid=824 Parameter for future landing page optimisation (always same)
  • &kw=lg Parameter for future landing page optimisation, do not edit, always same)
  • [CACHEBUSTER]” The impression pixel

Please note that there are multiple types of Link Generator (Home page, search results, item ID, store, custom URL etc.). While we can’t explain every link in detail here, you will find a lot of the parameters above common across most links. We recommend generating the base link from the Link Generator to see how the structure slightly changes for other links.

We’re eager to answer any questions you may have about the link generator tool. Please feel free to leave your questions in the comment section below.

eBay Launches its Fashion Collective experience

eBay Launches its Fashion Collective experience This September, eBay UK has launched its Fashion Collective experience, a brand new dedicated shopping destination. The Fashion Collective offers an online catalogue of new, essential and designer items as well as collections from featured sellers such as Debenhams and Boohoo.

This dedicated page will function as the online fashion magazine of eBay, the first port of call for all customers looking to browse and be inspired.

To complement its launch, we worked in conjunction with The British Fashion Council at London Fashion Week. This online shop, curated by the BFC was exclusive to eBay and featured exciting and unique pieces from up and coming designers for the duration of London Fashion Week.

The Fashion Collective portal will serve as an excellent source of hot and fresh content and should be monitored regularly for updates and shifting trends.

Check out the Fashion Collective and see how you can integrate it into your digital strategy.

As always, we welcome your feedback and comments.

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